business development Archives

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If you’re a working professional who is looking for a side hustle, consulting might be the perfect gig for you. Why consulting? It’s a low-risk, high-reward business that doesn’t require any capital. You don’t need a retail store or a warehouse, you’re not sinking any money into inventory, and you…

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

Regardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick. Why is this the case? If you want to be successful, you'll need to tailor and market your products and services to meet the needs…

So you’ve got a wicked new idea that you think will earn you big bucks, and you can’t wait to get started. Before you rush into anything, you should first ask yourself: Do you have your market sizing done? A fallback plan? Enough savings to tide you over, in case…

Happy people are productive at work. They are also more loyal to your business, and they typically have lower stress levels. All of these qualities can increase performance levels, which benefits the bottom line. That’s why many organizations have moved to incorporate play at work... and why you should do…

There is a growing movement that says businesses—and in particular major corporations and unicorns—should be taking their social responsibility more seriously. They should be supporting employees and communities, protecting the environment, and fueling the local economy. In fact, the argument is that these should be the biggest priorities for businesses—ahead…

In recent years, growth is the granddaddy of all business buzzwords. If you’re not growing, you’re dying. If you’re not a millionaire, you’re broke. If you don’t employ a bazillion people, you’re basically a pumped up freelancer. Et cetera. Where has this come from? When did we start using the…

Entrepreneurship isn’t the easiest route for anyone, but the benefits are extremely rewarding for those who stay the course. We’ve been charting the way with our EntrepreneurSHIP series to help you navigate these waters and learn what it takes to succeed. It may surprise you that we're tackling employee experience…

Understanding who you are is an important endeavor, and vitally important when it comes to the entrepreneurial spirt. What are your aspirations? Where do you begin? No matter how successful the business owner, they all started off with the same questions. To begin with: An entrepreneur is someone who creates…

Business owners and marketers alike will find it’s important to understand market share so they know how their company ranks against its competitors. Put simply, a company’s market share is a sign of how well it’s doing in relation to its opponents. Once you know this, you can develop new…

Consulting as a Side Hustle

6 Free or Low-Cost Ways to Market a Business

Target Audience 101: Find Your Ideal Customers

5 Tips on Starting a Business in 2023

How You Can Incorporate Play at Work

Should Businesses Put Purpose Before Profit?

Does Business Success Require Growth?

Steer Your EntrepreneurSHIP: Which TV Character Should You Hire?

Steer the EntrepreneurSHIP: What Kind of Entrepreneur Are You?

What is Market Share and Why Should We Care?