Customer Experience

Customer Loyalty Programs: A Crucial Part of ROI-centric Strategies

Let’s face it, when all is said and done, sales revenue is the lifeblood of your business. Wi...

Gordon Polovin

June 8, 2023 | 6 MIN READ

Customer Experience

Market Research

Unlock Segmentation: Dive into the Details to Elevate Your Customer Experience

What really clicks with your customers? What makes them choose you over the competition? The...

Disha Sanghvi

August 19, 2021 | 5 MIN READ

Customer Experience

What are Omnichannel Customer Experiences?

An omnichannel customer experience that is consistent at every level has been shown to lead to ...

Jake Burgess

January 21, 2025 | 6 MIN READ

Customer Experience

Market Research

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...

Gordon Polovin

January 21, 2025 | 6 MIN READ

Customer Experience

The Perception Gap: Getting from Expectation to Reality

Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...

Disha Sanghvi

June 3, 2023 | 4 MIN READ

Customer Experience

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experien...

Jake Burgess

August 10, 2023 | 4 MIN READ

Best Practices

Customer Experience

Healthcare

Proactive Reputation Management in Healthcare

Restaurants, retail, or healthcare — it seems no one is safe from the wrath or reward of onli...

Marie Oliverio

December 8, 2022 | 3 MIN READ

Customer Experience

Market Research

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, ...

Jenn Goddu

February 29, 2024 | 5 MIN READ

Customer Experience

Market Research

The Big Consumer Trends of 2021

No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption...

Gordon Polovin

July 7, 2021 | 7 MIN READ

Customer Experience

From First to Last: How to Improve Your Customer Experience

Want to improve your customer experience? Here’s how you can influence perceptions and take y...

Disha Sanghvi

July 24, 2021 | 4 MIN READ