Customer Experience

Market Research

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizati...

Gordon Polovin

January 21, 2025 | 6 MIN READ

Customer Experience

The Perception Gap: Getting from Expectation to Reality

Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...

Disha Sanghvi

June 3, 2023 | 4 MIN READ

Customer Experience

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experien...

Jake Burgess

August 10, 2023 | 4 MIN READ

Best Practices

Customer Experience

Healthcare

Proactive Reputation Management in Healthcare

Restaurants, retail, or healthcare — it seems no one is safe from the wrath or reward of onli...

Marie Oliverio

December 8, 2022 | 3 MIN READ

Customer Experience

General

S’More CX: How to Improve Camp Experience

If you're a regular reader of our Sogolytics blog, you'll notice that we spend a lot of time fo...

Adam Spencer

July 16, 2021 | 4 MIN READ

Best Practices

Customer Experience

Employee Engagement

Market Research

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letterâ...

Marie Oliverio

July 24, 2021 | 4 MIN READ

Customer Experience

Market Research

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, ...

Jenn Goddu

February 29, 2024 | 5 MIN READ

Customer Experience

Market Research

The Big Consumer Trends of 2021

No article on consumer trends is complete without addressing the COVID-19 pandemic's disruption...

Gordon Polovin

July 7, 2021 | 7 MIN READ

Customer Experience

From First to Last: How to Improve Your Customer Experience

Want to improve your customer experience? Here’s how you can influence perceptions and take y...

Disha Sanghvi

July 24, 2021 | 4 MIN READ

Customer Experience

K-12/Higher Education

Professional Development

Higher Ed Marketing Advice From a Recent Grad

I remember looking at colleges while in high school, wondering where my next four years would b...

Adam Spencer

April 11, 2022 | 7 MIN READ