Results for : marketing

Why Engage in Partner Marketing?

You see it all the time on social media—an #ad by an influencer you follow, or a sponsored read by a content creator in a video. It may not always be the smoothest way to integrate, but brands will partner to promote each other’s products and services, and this kind…

Reasons to Celebrate: September Is…

Looking for reasons to celebrate in times of transition? For many, September means the end of summer and the start of school, plus an early holiday weekend that inspires end-of-season vacations and wardrobe changes. From remembrance and reflection to cooler temps and incoming foliage, September has plenty in store for…

Reasons to Celebrate: August Is…

Looking for reasons to celebrate? You might find them in unexpected places! As updates, changes, and challenges roll in, we're all working to stay balanced. To keep an eye on the positives, we're continuing our series on reasons to celebrate! From inspiring marketing messages to employee programming and from prompting…

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sales. But there is another necessary organizational partnership that often gets overlooked. Human resources and marketing are distinct departments at almost every company. But with teams working independently and not using each other as resources,…

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizational protocols look obsolete almost in the blink of an eye. Simply taking an unmasked trip to the supermarket may land you in the hospital, or worse, on a respirator. Then, social events relying on crowd…

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experience on crucial business metrics like revenue or LTV. This is problematic. How can you justify the cost of building your game-changing customer experience program if you can’t clearly demonstrate its value to…

How Developing Webinars Develops Employees

As a marketer responsible for organizing and managing webinars for demand generation and thought leadership, you no doubt have your registration and attendance goals, you're focused on creating appealing content, and you're on the lookout for effective ways to keep the audience engaged. Webinar project management is certainly complex, from…

From TV to CX: Know Your Audience

I’m sure you've heard the cliche of a movie or TV show being referred to as a “love letter” to the location in which the story takes place — shots of dimmed street lamps, rapid cuts to cityscapes, panning shots of scenic landscapes, overt name-drops of venues or street names,…

Reasons to Celebrate: July Is…

Looking for reasons to celebrate? We've got plenty! As our ongoing quest for balance continues, we're all working through challenges and opportunities -- personally, socially, professionally -- and it's always useful to reflect on what's important, to brighten the mood without striking the wrong chord. Whether you're seeking inspiration or…

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done well, customer engagement marketing gets lots of jobs done, but some of us have never even heard of it. What is customer engagement? Simply put, customer engagement is the strength of the relationship between a…

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