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Building Customer Trust: Marketing Your Privacy and Security Practices

Sogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, “because I have a great product that meets their needs”, you’d be surprised to learn that isn’t enough anymore. Today, many consumers will only buy from companies that are known for protecting consumer data. A recent McKinsey study showed that 85% of consumers say that it’s important to know a company’s data privacy policies before making a purchase. 65% of business buyers will only buy from companies that are known for protecting their customers’ data. This begs the question: Do your customers know about your compliance efforts and trust your organization’s ability to keep their data safe? As data breaches become more common, consumers are becoming more cautious about sharing their data. Consequently, digital trust is becoming as important as other common purchase decision factors, such as product features, cost, and delivery time. Securing customers’ data is important, but it’s only the first step. Your reputation when it comes to data privacy and security is what will pave the way for loyalty (or not). It’s important to market your offerings, showing customers what they’ll receive when they do business with you. Interested? Join us for Fueling Customer Confidence and Trust: 5 Critical Data Security Practices for Businesses! How to build a reputation for great customer data security Once you have the right policies and practices in place, it’s time to communicate. Here are 7 marketing […]