Customer Experience

How do customer touchpoints drive marketing strategies in a competitive environment?

What is a customer touchpoint? Imagine this—you leave by car from your home in Boca Raton. Y...

Gordon Polovin

May 26, 2023 | 9 MIN READ

Best Practices

General

Tips for Starting a Podcast for your Business

Starting a podcast is easy – really! There are a lot of free resources that you can use to he...

Adam Spencer

July 17, 2023 | 5 MIN READ

Customer Experience

Feature Focus

Crash Course: Key Driver Analysis

You’ve heard it countless times, but I’ll say it louder for the people in the back: Custo...

Kendall Place

May 26, 2023 | 5 MIN READ

Customer Experience

How the Coronavirus Crisis is Impacting the Rise of Online Business

Over the spring months of 2020, the world faced an unparalleled crisis. The coronavirus pandemi...

Jake Burgess

September 30, 2020 | 5 MIN READ

Best Practices

Customer Experience

Market Research

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...

Kathy Edens

September 28, 2020 | 6 MIN READ

Customer Experience

General

Four Ways Automation Has Helped Us Cope with the Coronavirus Pandemic

For most of the year 2020, we have been experiencing a global-scale pandemic, and it is safe to...

Jake Burgess

September 16, 2020 | 5 MIN READ

About Sogolytics

Market Research

Firmographic Segmentation: A Crucial B2B Marketing Strategy

Breaking down your data to make the most of every slice? Our series on segmentation continues! ...

Gordon Polovin

June 2, 2023 | 8 MIN READ

Customer Experience

How is COVID-19 Changing Customer Effort Offline?

For many, business has changed dramatically during COVID-19. We’ve seen a fresh perspective o...

Jenn Goddu

December 2, 2022 | 6 MIN READ

Customer Experience

Will Customer Effort Score Be the Next Best Predictor of Success?

Customer effort matters. That’s not new. However, in 2020, there’s added benefit in making ...

Jenn Goddu

December 2, 2022 | 6 MIN READ

About Sogolytics

Customer Experience

Employee Engagement

Survey Types

Strange Days: Bank on Uncertainty

Are we there yet?   Not too long ago, many of us saw these strange days as a short-t...

Melissa Krut

August 18, 2020 | 4 MIN READ