Market Research

The Representative Sample: Why it’s Crucial to Research and Data Statistics Accuracy

Marketers in every industry, including B2B and B2C, strive to understand what inspires their ta...

Gordon Polovin

July 16, 2025 | 13 MIN READ

Market Research

Qualitative vs. Quantitative: Understanding Types of Market Research Surveys

There's a difference between marketing research (a broad approach to looking at various marketi...

Gordon Polovin

July 16, 2025 | 15 MIN READ

Market Research

The 11-Minute Marketing Research Process Guide You Need for 2025

Is marketing research relevant for data-led marketers? How does it impact business success in t...

Ruma Malia

December 20, 2024 | 13 MIN READ

Best Practices

Market Research

New Business – But First, Market Research

Starting a business? Take it from us—you should never commit to an idea without first doing m...

Cherie Foo

January 3, 2023 | 7 MIN READ

Best Practices

Market Research

How to Write a Market Research Analysis Report

How well do you know your market? The answer can have a huge impact on your business success. ...

Jenn Goddu

April 11, 2025 | 8 MIN READ

Customer Experience

Market Research

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obta...

Gordon Polovin

December 2, 2022 | 9 MIN READ

Best Practices

Customer Experience

Market Research

Do You (Really) Have a Customer Experience Strategy?

If the C-suite asked to see your customer experience strategy, what would you share? Do you hav...

Kathy Edens

September 28, 2020 | 6 MIN READ

Best Practices

Market Research

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets ...

Gordon Polovin

June 3, 2023 | 7 MIN READ

Best Practices

Customer Experience

Market Research

Survey Types

Using Surveys to Circumvent Current Blog Trends

First, thank you for reading this.    Hubspot, a forerunner in marketing research and i...

Kathy Edens

July 1, 2021 | 6 MIN READ

Customer Experience

Market Research

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on...

Jake Burgess

May 6, 2021 | 6 MIN READ