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Results for : question types

The Weighty Argument For Rating Questions

Which of these best conveys the message? It's great to rate! Rate, don't wait! Weight, don't wait! Rate on! As a writer, I'm okay with continuing to brainstorm sayings and slogans and reminders to encourage researcher to utilize rating questions. As an advisor and consultant to survey designers, however, I'd…

Everything your business needs to know about the Likert Scale

The Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions, perceptions, and behaviors can work in your favor. "Yes” or “No" questions have severe limitations in the realm of cognitive probing - understanding why employees and customers act the way they do. The Likert Scale focuses…

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