Professional Development

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Sep 11, 2024

The Art of Connecting: Mastering Digital-First Professional Networking

by Ruma Malia

Solopreneur Sally was struggling. Despite her increasing awareness of the importance of networking, the demand for always-on connectivity was becoming too much. First, there was the relentless stream of social content to create and respond to. Then, there were the real-time and on-demand events – lunch-hour webinars, podcast communities, and industry conferences. For a business owner without a marketing budget, these seemed like golden opportunities… until it all started feeling like a big blur. Sound familiar? As formats and the need for networking evolve faster than ever, salaried and self-led professionals are feeling the pressure. Plan to succeed in digital-first networking While personal branding can be the key to professional success, does it make sense to draw a line on when and how you’ll Always Be Branding? Absolutely. Instead of going all out and getting burnt out, protect your networking aura with just the right amount of “No’s”. But in a world of opportunities, how can you possibly say no to networking? First, take a breath. Then, make a plan. 7 strategies to win digital-first networking While you might not be a solopreneur or a business owner, creating a strategic plan to help build your professional network can be an important step forward. Nobody can do it all, but by taking steps to maximize the benefits you’re looking for today can help to keep you moving in the right direction without becoming overwhelmed. 1. Have a goal or two in mind A digital-first networking environment allows you infinite possibilities. This […]

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