Results for : business purpose

How to Write a Business Plan (And Why It’s Important)

Need to create a business plan, but not sure how to get started? You’ve come to the right place. In this article, we will teach you how to go about writing a business plan, and also discuss why doing so is important. Think of your business plan as the building…

How Important is an Organization’s WHY?

Ever since Simon Sinek’s 2009 TED Talk went viral, “finding your WHY” has become extremely fashionable for businesses of all sizes. For many business owners and leaders, Sinek’s video was their first encounter with the idea of leveraging the purpose behind an organization. And Sinek’s ideas, while not unprecedented, have had…

Should Businesses Put Purpose Before Profit?

There is a growing movement that says businesses—and in particular major corporations and unicorns—should be taking their social responsibility more seriously. They should be supporting employees and communities, protecting the environment, and fueling the local economy. In fact, the argument is that these should be the biggest priorities for businesses—ahead…

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