customer engagement Archives

Results for : customer engagement

For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access to customer buying power is unlimited. Yes, that's one side of the coin - the optimist's view of things. The other (less glowing perspective) is…

Ever thought about how often you interact with tech companies in your day-to-day life? If you’re like most folks, you probably spend your entire day interacting with tech companies. You wake up, check Instagram (which is owned by Meta), check your Google Calendar (owned by Google), and maybe ask Alexa…

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

Technology plays an essential role in how today's businesses interact with their customers. From online shopping to customer support chatbots, tech companies are constantly striving to improve the customer experience. The goal? To optimize operations while delighting customers at the same time. However, despite these efforts, there are still gaps…

At a company forum the other day, the lecturer, when talking about customer engagement software, said to his audience that "it revolves around developing an integrated platform that helps management in sales enablement to deliver a better customer experience." Someone asked, "I'm confused; how does it help me do that?"…

February is stuffed full of cute graphics, sweet treats, and nudges to show those you care about how big of a deal they are. In other words, February is the perfect time to talk about engagement planning. No, this isn't going to be about rings and things, but it's still…

This article focuses on how banks and financial service institutions can create a more meaningful customer experience, gaining an advantage in an intensely competitive marketplace where startup disruptors continuously threaten traditional practices with high-tech innovations. Keeping this in mind, we will dive into institutional banking's response and why data today…

The new year is filled with a rush of excitement, as companies set new targets and plan the path ahead. But even as the wheels begin turning, there's one more thing still to be done. While the last thing on your mind right now might be the ambitions you had…

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

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How AI Has Changed the CX of Tech Companies

Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Overcoming CX Blindspots in Tech Companies

Customer Engagement Software vs. CRM

Engagement Planning (And You Should, Too!)

How Data Is Revolutionizing Banking CX

Did You Deliver on CX Last Year?

6 Free or Low-Cost Ways to Market a Business

Marketing A New Business: Your First Customers