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Showing results for : customer journey
Customer Experience
The Best Ways to Collect Customer Feedback
Why care?
Organizations spend billions of dollars every year on digital technology apps that a...
Gordon Polovin
November 30, 2020 | 9 MIN READ
Customer Experience
How do customer touchpoints drive marketing strategies in a competitive environment?
What is a customer touchpoint?
Imagine this—you leave by car from your home in Boca Raton. Y...
Gordon Polovin
May 26, 2023 | 9 MIN READ
Customer Experience
Survey Types
What is a customer experience program, and why is customer feedback tied to it so closely?
Sales enablement and marketing experts agree on one thing - aiming for flawless customer experi...
Gordon Polovin
May 24, 2021 | 7 MIN READ
Customer Experience
What is Customer Journey Mapping?
Customer journey mapping is the marketing activity that visually represents the customer or pro...
Gordon Polovin
September 13, 2023 | 10 MIN READ
Customer Experience
Digital Customer Experience Management – The Latest Sales Enablement Function
If anything is trending more than customer experience today, it's all things digital. It's no s...
Gordon Polovin
May 6, 2021 | 6 MIN READ
About Sogolytics
Customer Experience
Customer Lifetime Value (CLV) – A Key Metric in the Pursuit of Customer Service Feedback
What is the lifetime value of a customer?
Marketing executives in businesses all over the USA ...
Gordon Polovin
June 26, 2020 | 6 MIN READ
Customer Experience
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 9 MIN READ
Customer Experience
Why Customer Service Experience and Total Customer Experience (CX) work together in a competitive environment
Let's get a common misunderstanding in this conversation out of the way. The Customer Service E...
Gordon Polovin
October 9, 2020 | 6 MIN READ
Customer Experience
Market Research
The Impact of Branding: You’d Better Recognize
Any conversation about customer experience (CX) must include a discussion of brand power and wh...
Gordon Polovin
March 15, 2020 | 6 MIN READ
Customer Experience
AI and CX in 2020 and Beyond
Artificial Intelligence (AI), sometimes referred to as machine-learning, has impacted the omnic...
Gordon Polovin
June 2, 2020 | 6 MIN READ