Results for : NPS

The Detractor Opportunity: How to Win Over Your Critics and Improve Customer Experience

Every business has its detractors. While you can’t demand that they change their mind, you can alter the way you approach them to create a new perspective. Detractors are people who didn’t just have a negative experience, but those who actively say negative things about your business. In terms of…

Transactional vs. Relational NPS

Whether Transactional or Relational,  Net Promoter Score (NPS) has a massive advantage in the larger feedback arena. An NPS survey at pivotal moments in the customer lifecycle can yield invaluable information. It's versatile with a capital V. NPS surveys often occur on a 3-month schedule or in alignment with touchpoints…

How to Improve Customer Experience in Banking

The customer journey in the banking market The minute individuals begin thinking about the institution they want to look after their financial transactions and safeguard their assets; the customer journey has started. The customer experience (CX) at every touchpoint along the way will guide him or her or the company…

Employee Engagement Can Make or Break Customer Experience

Great weather means it’s prime time for travel, but is the travel industry showing hospitality to its customers and its employees?   On a recent trip, I decided to economize by staying at a budget-friendly hotel. I had no illusions about how it would compare to premium hotels I’d stayed…

One simple way to get customers to spend more money with your company.

7 in 10 Americans said they were willing to spend more with companies they believe provide excellent customer service.*  In a hypercompetitive marketplace, delivering superior service is perhaps the most important driver of success and longevity. Nearly 70% of people will actually spend more money with those businesses that they…

The Benefits of Data Population

I recently placed a phone call to my bank’s support line where I was instantly connected with an agent because they recognized the phone number I was calling from. Impressive, right? Not only was I moved into a faster queue specifically for current bank customers, but when the representative came…

Watermelon Day? Know Your Audience!

Did you know it’s National Watermelon Day? […] Yeah, I thought that might be the case. And yet, if you happen to be a watermelon farmer – or a watermelon lover… or sure, maybe even a watermelon – this could be the biggest day of the year for you. And in the…

Turn Smart Shoppers into Brand Advocates

Discovering a new company has never been easier. When researching an idea or looking for inspiration, my first stop is Google search. More often than not, I find plenty of guidance from those who’ve gone before. Plenty of suggestions, warnings, and opinions -- albeit from complete strangers -- are always…

What Really Drives Customer Churn and How You Can Avoid It

Visionary co-founder and former Apple CEO, Steve Jobs, challenged, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”  Too many businesses take a reactive approach to customer service. But one of the most successful companies in the history…

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For instance, it’s common to use satisfaction or importance scales (e.g. “very important” to “very unimportant”) or recommendation scales (“How likely are you to recommend us to a friend?”). Sometimes, however, your data analysis…

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