Results for : Parents

How Are Parents Treated at Work? A 60-Year Work in Progress

The road to well-paid work, equal opportunities, and workplace respect for women has been paved by countless struggles. Today, while women are achieving success in many ways, one area remains in dire need of equalization: the treatment of parents versus non-parents. However, this remains a bigger struggle for working mothers…

Word of Mouth: The Sales Channel for Parents

Putting aside its dubious morality, advertising directly to children is an incredibly powerful sales tactic. And if you Google "how to sell to parents," most experts pretend that this isn’t exactly what every company selling toys, films, and accessories is doing. But there is another brilliantly powerful method for selling…

Do Parents Make Better Employees?

Working parents have long been considered a liability compared to their independent, committed, and childless colleagues. Even today, working moms especially face discrimination as a result of having children. This discrimination can manifest as dismissive behavior, removal of responsibilities or seniority, skipped pay rises, refused promotions, and being edged out…

Companies Supporting New Dads Win

The age of ubiquitous breadwinning dads and stay-at-home moms is largely in the past. More and more women are becoming primary earners, support networks at home have become much smaller, and more men are recognizing their desire to be more active caregivers. Today, there are many different types of households…

How to Keep Your School’s Parent Teacher Organization Engaged

As the pandemic wanes in the U.S., school administrators and faculty are looking forward to students returning full-time and in-person for the upcoming school year. And after the past 18 months, your school’s PTO/PTA members are ready to get back to business. While not every parent has time or energy…

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