Results for : survey

How Scary Movies Can Help You Make Better Surveys

In a darkened room filled with the buttery notes of popcorn, people whisper and shuffle in their seats around you until piano strings fill the theater. It’s eerie, echoing in your ears, gaining speed until strings join it, and a single, lit jack-o-lantern floats on a black screen with orange…

Survey Metrics: Find Your Success Measurement

 Sogolytics · Survey Metrics: Find Your Survey Success Measurement | Sogolytics BlogCast Surveys are invaluable tools for gathering insights and feedback from your target audience. However, the true value of surveys lies in their ability to provide actionable data that can drive decision-making and improve strategies. To make the…

How to Get the Survey Participation You Need

As business coach Tony Robbins says, “The quality of your life is determined by the quality of your questions.” Suppose you want to know what your customers think about your product or services or wish to improve employee satisfaction and retention. In that case, you should ask the right questions…

How to Develop an Employee Handbook

Employee handbooks cover essential topics for new hires and existing staff and provide a consistent resource for everyone to consult. But creating a thorough handbook takes work. This article shares suggestions on how to develop an employee handbook. Best news? You can read this, and there’s no signature to prove…

8 Reasons Why NPS and eNPS Matter

Net Promoter Score—known as NPS, or eNPS when it’s applied to employees—is an important metric gauging customer or employee loyalty. While many people are familiar with it and use it regularly to inform their loyalty strategies, it may not always be completely clear why it’s such an important metric to…

Buzzword Decoded: What is NPS Really?

The Net Promoter Score (NPS), and its employee counterpart eNPS, is a metric that many businesses use to understand how their customers feel about their organization (in conjunction with the Customer Satisfaction Score). While both metrics measure perception-based data, they are targeting two very different understandings—and knowing the difference is…

When to Initiate a CSAT Survey

We’ve been talking a lot about the CSAT (customer satisfaction) score and its relationship to CX, and that’s because we’re all about feedback here at Sogolytics. The CSAT is based on direct feedback from your customers on how they feel about your products, services, or support. It’s a wonderful barometer…

How to Survey Your Target Audience’s User Experience

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what questions you ask should be combined with best practices on user experience surveys. Not everyone reports a similar experience, so it behooves you to learn how you can best survey your target audience’s experience that gives…

How to Solicit Customer Feedback

Just as no man is an island, no business can go it alone. You may have the greatest product or service ever. Yet if your customers don’t see it that way, you’ll sink. Or, to continue the island metaphor, you’ll starve alone with a deflated volleyball as your best friend.…

Qualitative vs. Quantitative Research – Is it really a contest?

Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses create better customer and employee experiences. There's little doubt that digitally organized information can change the face of company operations. Anyone involved in the field inevitably comes up against quantitative and qualitative research usefulness, methods,…

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