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Any business with customers is in the "people" business. You can excel in every aspect of running a company, but ultimately, it’s positive customer experiences that drive business success. If you allow customer service to take a backseat, you risk losing touch with your customers and what matters to them.…

For every dissatisfied customer who bothers to complain, 26 other customers remain silent.   (more…)

Here in the U.S., it’s officially been Fall for a grand total of 11 days and I can certainly feel it in the air. I am based in our Herndon, VA, office (just outside of Washington, D.C.) and the cooler temperatures have arrived! This weekend I picked up two pumpkins…

Prime Day was last week and it was a jungle out there - in fact, an Amazon jungle.  Tech giant Amazon kicked off its third annual year of Prime Day on July 10 and has since reported the biggest sales day in company history. They experienced a sales increase of…

What do you want to be when you grow up?  We’ve all been asked the question, but how many of us responded that our passion was the insurance industry?  (more…)

We all remember the disturbing 30-second video of a bloodied United Airlines passenger being dragged from his seat on an overbooked flight at Chicago’s O'Hare International Airport. The now infamous video attracted more than 6 million views in one day, sparked international outrage, and threatened to unravel more than a…

To say that 2016 wasn’t the best of years for tech giant Samsung is probably putting it mildly. After several Galaxy Note 7 smartphones were reported to have overheated, caught fire or exploded—with The Federal Aviation Administration (FAA) and The Department of Transportation (DoT) banning Samsung’s Note 7 smartphones from…

According to Accenture’s 2016 Global Consumer Pulse Survey, 78% of consumers report they are retracting loyalty at a faster pace than three years ago. Additionally, more than half of the most loyal customers actively recommend brands to others, and 14% express their loyalty by publicly endorsing or defending the company…

New survey technology for market research helps business leaders listen to their customers and build trust. By Suhail Farooqui, Sogolytics Co-founder The results pop up in your inbox: collective intelligence wrought by market research. Can you drive growth from the results? Is it truly collective intelligence or useless stats headed…

When designing your first survey, you can save a lot of time by using questions from an already existing survey template. Whether you’re designing a marketing survey or a school survey, we’ve done much of the work for you by writing standard, commonly-asked questions. Sogolytics’s Survey Bank offers a wide…

Ask your customers for real feedback.

Discover how your dissatisfied customers really feel before it’s too late.

Fall for Fall – What’s Not to Love?

Amazon Prime Day: If You Build It They Will Shop

Enhancing Client Experience in the Insurance Industry

Customer Service in the Age of Customer 3.0

Are You Happy with Customers’ Perceptions of Your Brand?

Build, Measure and Engage with Loyal Customers – It’s Easy

Be the Listener-in-Chief

Survey Bank