FINANCIAL SERVICES

3 WAYS:

To use Member Feedback Data to power Credit Union Growth
45 min

If your goal as a credit union leader is to serve your members, how are you measuring success? How are you identifying members’ top concerns – and addressing them? Are you prioritizing resources based on data – or just guessing and hoping for the best? If you’re working to make smarter decisions that boost member satisfaction and loyalty, this conversation is for you!

Hear from Laurie Flanders, Sales and Accountability Leader at All In Credit Union, and Haris Azmi, Chief Revenue Officer at SoGo, on how to gather and analyze member feedback to power your credit union growth in three different impactful ways.

Key Takeaways:
  • How to effectively measure member satisfaction and loyalty
  • How to distill the right data insights to power branch-specific and product-specific decisions
  • How to run member feedback driven experiments to identify new sources of revenue
  • A checklist for choosing the right technology partner for your member engagement needs
Meet your hosts
Laurie Flanders

Organizational Sales Leader,
All In Credit Union

Laurie Flanders is a true advocate of the credit union movement. As the Organizational Sales Leader for All In Credit Union, Laurie devotes herself to hearing the voice of the member, understanding their needs, and crafting experiences that meet those needs. Laurie utilizes her experience in risk/compliance, leadership, sales strategy, culture building, training and development, and coaching to impact the lives of members and team members across the organization.

Haris Azmi

Chief Revenue Officer, Sogolytics

As Chief Revenue Officer at Sogolytics, Haris Azmi has used his wide range of experience to align sales and marketing with product development to deliver solutions that customers value. He leads a team that focuses on discovering high-impact revenue growth activities and pursuing them from conceptualization to execution.

Don’t miss this opportunity to get actionable ideas and start making a difference!


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