Employee experience is a rather new concept that’s taken the HR world by storm.
Thanks to the digital transformation companies have undergone over the last years, Human Resources professionals have also experienced a transition that emphasizes the experience of the employees from the moment they are recruited to the moment they leave the company.
But if there’s one thing that the digital transformation has given to the HR professionals, it’s the capacity of getting accurate data and insights about the state of their employees.
That being said, improving your workplace’s employee experience is more than adding new digital solutions in HR. It also means changing your mindset and humanizing your company interactions.
Employee experience is not only about engagement; rather, it’s about everything an employee experiences throughout his or her connection to your company.
That’s why creating a positive employee experience is crucial to build a great workplace, increase retention, and improve engagement.
Sit tight, because today we’ll show you how to leverage data insights to improve your workplace’s employee satisfaction and build an engaging workplace.
Boost Your Employer Brand
Have you ever wondered how strong your employer brand is?
A recent study discovered that 84% of employees would consider leaving their job to move to another with a better reputation – even without a salary bump.
Now, you might be wondering “How can data help me develop a stronger employer brand?”
For starters, it can help you see how aligned is the image your company projects with the one your employees have.
You could, for instance, conduct a sentiment analysis or a pulse survey to see how likely your employees are to recommend your company; that way, rather than collecting data once a year, you can have a constant flow of information to make timely decisions.
Improve Your Recruitment Channels
You probably use a healthy mix of online and offline recruitment channels to find your next rockstar employee, but what if we told you there are non-conventional recruitment channels you can use to find skilled employees?
You can use data insights to redefine your recruitment strategy and find candidates at places where you can see them perform.
Much like a recruiter who finds a baseball player at a high school, you can change your reactive recruitment policies and proactively seek employees outside recruiting grounds.
That way, you can see their real performance without the added stress and artificiality that come with a job interview. This improves the employee experience and lets the employee know that you are actively looking for him or her.
Provide Positive Touchpoints
Employee experience implies transforming your company into a better, inspiring workplace. And it’s not really difficult, especially if you use data to provide positive touch points or interactions.
Think of the customer experience journey and use the data you’ve collected to design high-value touchpoints at all the phases of the employee lifecycle.
A good idea to introduce these touch points would be creating an employee engagement survey to receive honest data of your employee’s “health” at every point in their life cycle.
For instance, data from past experiences can help you improve your pre-onboarding process – which includes your application process and first months in the job– to reduce your employees’ expectations and anxiety.
Bridge Communication Gaps
One of the best things about data is that it facilitates communication.
Younger businesses, in particular, emphasize communication as one of the essential parts of a strong employee experience, especially because younger generations look for companies that align with their values and aims.
You can use data and improve your customer experience by creating news channels where you can share company-wide announcements, new projects, organizational goals, and even strategies.
By connecting with your workforce, you will become a more reliable source of information, eliminating communication silos and democratizing information.
This also works wonders for freelancers or remote workers where information is often more fragmented and siloed.
Work is radically evolving, with software and automation disrupting the most traditional HR competencies. But that doesn’t mean the HR profession is over; in fact, HR has become even more critical in leveraging data insights to drive a positive employee experience and increase the employee’s engagement and satisfaction.
The bottom line is that taking into account your employees’ perception, technology, and the environmental factors in the workplace will definitely increase engagement, involvement, enthusiasm, and retention.
Are you ready to get the data you need to improve employee experience?
Join our webinar on How to Create a Work Culture with Engaged Employees!
