Survey Types

Your Slice of the Pie: How Surveys Can Improve Thanksgiving Promotions

Small business owners, marketing professionals, and customer experience managers in touch with their market segments react to crucial trigger points indicating a surge in demand. Sometimes, they’re one-offs, going viral, only to die as a “fad.” In other cases, the spikes in revenue recur year after year at the same time, lasting for days or weeks before receding. These are seasonal market events, with Thanksgiving (typically in this category) catching millions of consumers’ attention in late November. We frequently forget that Thanksgiving weekend, conceived as a family get-together opportunity, represents much more than a 24-hour event. Indeed, it’s the opening act of the next few weeks of festivity extravaganza, shopping, traveling, and letting one’s hair down. It signals that opening one’s wallet or purse with Black Friday and Cyber Monday hot on Thanksgiving’s heels is okay, then rest briefly before engaging with Christmas and New Year. (Read more about holiday sales like Black Friday and Cyber Monday!) So, every stakeholder who relies on the Thanksgiving events surrounding it (without the rest of the festive season’s coverage) should read on. This content narrowly focuses on Thanksgiving surveys, implying research of shopping events, entertainment, in-home or destination gatherings, travel to destination hotels, fine dining, and more (i.e., activities specific to enjoying Thanksgiving Day). Which strategists will benefit most from these Thanksgiving survey tips? The hospitality industry (hotels, motels, restaurants, and event planners) Travel facilitators (air carriers, bus services, trains, car rentals, and cruise lines) Food outlets (from supermarkets to specialty food distributors) […]