Survey Types

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May 29, 2023

15 Must-Know Features to Boost Survey Response Rates

by Natasha Safronova

Rarely does a week go by without me getting a couple of surveys via email or text asking about my recent gym experience, doctor’s visit, neighborhood safety, job benefits satisfaction, diversity and equity issues, or how I feel about some product I bought or even just glanced at online… Does that sound familiar? Whether you see a few or a lot of these surveys, the real question is: How many do you actually take? And how many do you start but leave incomplete? Bad Survey Example #1: Summer camp evaluation survey When my son was attending summer camp, the organizers decided to survey the parents about their experience with the program. The email was nice and personal, letting me know that it will only take 5 minutes to respond. Sure, I was happy to contribute. But then it started by asking me to populate my name, my son’s name, his age, which exact summer camp program he participated in… All the things they clearly knew the answer to! But wait, then the next question asked if I thought his instructors were knowledgeable. Nothing wrong with the question at first glance except for there were two of them. And I really felt one was the expert in what he was teaching but not the other. So, I could not answer the question. I stopped at that point and did not complete the survey. Bad Survey Example #2: Buyer feedback My friend Jackie is really into fitness, and, one day, she decided […]

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