• Write for Us
  • Resources
    • User Guide
    • Training Videos
    • Webinars
    • Training
    • Templates
    • Case Studies
  • Contact Us
  • Login
Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool Sogolytics – Online Survey Tool
Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Sogolytics Blog Sogolytics Blog Sogolytics BlogBlog Sogolytics Blog
Sogolytics Blog Sogolytics Blog
  • About
  • Customer Experience
  • Employee Engagement
  • Feature Focus
  • Request a Demo
Last updated on: Aug 18, 2020

Customer Experience Books To Raise Your CX Game

by Atique Qureshi

Estimated Reading Time : 3 mins

Take a page from the best

As the strategies of enhancing customer experiences have matured over the past years, numerous masterminds have come forward to present their opinions, advice, and understanding through ground-breaking customer experience (CX) books to enlighten others. Most of these authors have been a part of the CX industry for years. They have documented their insights after thorough research, detailed case studies, and real-life experiences.

While the numerous books on the matter might overwhelm you, we’ve got you covered. After having gone through an extensive list of literature, we’ve finally compiled the best ones to read to improve your skills in CX and your business. Irrespective of what you’re looking for — CX inspiration or practical strategies to implement quickly — we’ve got your back.

Books to boost your CX

Here is a list of the top five CX books you should start with to gain essential insights into the marketing world’s next big game-changer:

1. The Effortless Experience: Conquering the New Battleground for Customer Loyalty, by Matthew Dixon, Nick Toman, and Rick DeLisi

Dixon and his partners at Corporate Executive Board challenge existing client support standards and guarantee that loyalty is generated by demonstrating steady assistance, day-in and day-out. Furthermore, they give strategies and techniques to diminish agitation, improve customer service, and reduce costs so you can begin executing these standards into your business immediately.

2. Would You Do That to Your Mother? The “Make Mom Proud” Standard for How to Treat Your Customers, by Jeanne Bliss

Through 32 contextual analyses and models from over 85 organizations, this book shows why “Make Mom Proud” organizations beat their competitors. It also helps you understand how you can leverage these techniques for your business using an easy five-step guide for enhancing client experience and effecting culture change.

3. Hug Your Haters: How to Embrace Complaints and Keep Your Customers, by Jay Baer

Jay Baer, a CX expert, made the progressive proclamation, “Haters are not your problem. . . Ignoring them is.” This book shows you the two sorts of whiners — offstage haters and in front of an audience haters — and how to manage both types, transforming bad news into great news. Solutions are based on case studies from enterprises of various sizes which ensures that no matter the size of your business, you’ll find helpful solutions from this book. Furthermore, Baer’s style and stories will keep you engaged and educated.

4. The Wallet Allocation Rule , by Timothy Keiningham, Lerzan Aksoy, and Luke Williams

Co-composed by CX Strategist and Thought Leader, Luke Williams, this book immediately turned into a New York Times Bestseller on account of its progressive methodology for connecting brand observation. It reflects on the difficulty to associate conventional methods like NPS and CSAT with share of wallet, and instead sets out another metric that permits associations to calculate the exact effect of brand positioning.

5. In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules, by Stacy Perman

Last but not least, this is an excellent book that gives you an insightful look at creative CX. In this book, Perman shares the key to prosper in even the most competitive markets. This key centers around ways of life and straightforwards plan of action.

Time to read up!

Whether you’re an entrepreneur or a leader, these books are sure to provide you with captivating insights that will add to and perhaps even change your perspective on Customer Experience.

So if you’re looking to add to your skillset, these top 5 picks are the best place to start.

Tags:

Customer experienceCX

Get Updates via Email

Subscribe
More in Customer Experience

Recent Posts

  • Incorporating Diversity and Inclusion in Daily Life March 28, 2023
  • How Feedback Can Boost Loyalty in Healthcare March 27, 2023
  • 5 Ways Sentiment Analysis and NLP are Critical March 24, 2023
  • How to attract new credit union members March 23, 2023
  • How HR Leaders Use EQ to Improve CX March 21, 2023
  • Privacy Policy
  • Terms of Service
  • Anti-Spam Policy
  • Data & Security
Copyright 2023 Sogolytics. All rights reserved.
This site uses cookies: Find out more.