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Results for : brand recognition

Understanding the Impact of Storytelling on Customer Experience

Ready for a sad-but-true story? Trust for all sources of information have recently hit record lows, according to the Edelman Trust Barometer. The 21st annual survey of 33,000 respondents did find people trust business more than government in many countries, yet brands still have a lot of work to do.…

How to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand Development

Legendary brands don't just appear -- they're built. A journey to a strong brand presence and reputation is unique every time, but it’s up to you to make each step in that journey intentional. Let’s review the seven stages of brand recognition along with helpful tips on what brands should…

Why the Brand Awareness Survey is Becoming a Vital Tool in the Marketing Process

What is brand awareness, and why is it important?  Good branding is the art of connecting an idea to a product name and getting droves of ready-to-spend customers to buy into it. Good examples are: Marriage + Diamonds = De Beers Curiosity + Search = Google Connection + Business =…

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