Results for : data collection

Why (Truly) Data-Driven Businesses Are Winning

"Data-driven business" is no longer an aspirational buzzword but a widespread reality, and the results are beyond anyone's expectations. Customer acquisition and retention are at the forefront of company strategies to meet stakeholders' expectations and objectives - and implementing data-led strategies can make the difference between wasted efforts and improved…

Best Practices for Analyzing Data

Bailey works in a “data-driven organization.” Who doesn’t these days? Yet, Bailey struggles with a deluge of data from different sources. There’s a lot of information. Making sense of it, learning from it, and acting on it proves challenging. Sound familiar? You're not alone. We’ve collected these best practices for…

How to Balance Privacy and Personalization

Generic is out, custom is in, and customer experience is king. As a result, businesses today strive to provide tailored experiences that make customers feel like VIPs. However, customer privacy is also a top concern, and it's essential for businesses to navigate this delicate dance. In this article, we'll explore…

How Can Forms Help with Lead Generation?

For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access to customer buying power is unlimited. Yes, that's one side of the coin - the optimist's view of things. The other (less glowing perspective) is…

Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

Fix It Forward: A Failproof Improvement Plan

Sogolytics · Fix It Forward: A Failproof Improvement Plan | Sogolytics BlogCast Do you know how happy I am that you're finally reading this blog post? It feels like I've been waiting on this forever. In full disclosure, it's not your fault. You couldn't have read this post before because…

Top 10 Online Survey Analysis Tools in 2023

Many hard-nosed CEOs and COOs, when they see a title like this, ask the question, "Why do I need survey analysis tools anyway?" The answer is that the most valuable company asset in 2023 (and for the foreseeable future) is Big-Data (BD), and surveys will collect it for you. The…

Data-Day Operations: How Fresh Answers Help You Keep Up

How much data do you need to make a decision? We've all asked this question -- and discussed it here, too -- but it's not the whole question we need to answer. Ask yourself this: How fresh is your data? Stale data leads to bad decisions -- it's as simple…

The Clear-Up: Data Collection Edition

Continuing our series on year-end/year-beginning clear-up efforts, it's time for a closer look at data.   But wait -- isn't data amazing? Aren't you better off when you have more of it, so you can make more informed decisions and all that kind of thing? Don't you talk about how…

How Tracking Your Personal Data Really Adds Up

How does your day start? Do you pick up your smartphone and scroll through social media sites? Do you look up the weather or go to Google Maps to see if traffic is a mess? For those who eschew digital devices first thing in the morning, there's still some point…

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