Marketing research Archives

Results for : Marketing research

When you’re a consultant, you’re making money off your experience and expertise. Essentially, you’re coming up with strategies to help your clients solve certain problems that they want to tackle in their business. That’s why consulting is such an attractive industry to go into—you can start your own business with…

If you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article, where we will teach you how to create a marketing strategy for a new business, step by step. Here’s a quick overview of the entire…

Starting a business? Take it from us—you should never commit to an idea without first doing market research. Why is market research important? In a nutshell, it helps you understand the industry that you’ll potentially be entering, and allows you to further develop your idea and flesh it out in…

How well do you know your market? The answer can have a huge impact on your business success. However, even doing market research has value only if you analyze and report on findings so that they can drive decisions and prompt action. Otherwise, you’re wasting resources. So to make sure…

A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits for zero investment. He wants to develop the branding around this theme — a 90-degree change from the business's current position. Unfortunately, the board sees…

How to Grow Your Consulting Business

How to Create a Marketing Strategy for a New Business

New Business – But First, Market Research

How to Write a Market Research Analysis Report

How Important Is Research Design To Your Marketing Strategy?