General

Market Research

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need cont...

Kathy Edens

March 28, 2024 | 6 MIN READ

Customer Experience

Market Research

B2B Customer Journey Touchpoints That Can Make or Break Your Marketing Strategy

B2B customer experience (CX) ratings tend to fall short of expectations versus similar assessme...

Gordon Polovin

June 5, 2023 | 7 MIN READ

Customer Experience

Market Research

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expec...

Gordon Polovin

June 2, 2023 | 12 MIN READ

Customer Experience

Market Research

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obta...

Gordon Polovin

December 2, 2022 | 9 MIN READ

Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...

Gordon Polovin

March 28, 2024 | 5 MIN READ

Market Research

The Ins & Outs of Market Research in a Competitive Environment

There's no substitute for knowing what your customers know. More than that, market research pro...

Gordon Polovin

July 21, 2023 | 7 MIN READ

Customer Experience

How many different ways can you look at customer relationships?

Every business's goal is to develop an unshakeable customer relationship that defines the best ...

Gordon Polovin

September 13, 2023 | 6 MIN READ

Customer Experience

General

The Short on Reviews: How Strangers Drive Our Decisions

Why do online reviews matter? Anyone who has ever read online reviews when considering a purcha...

Chris Huang

November 17, 2020 | 5 MIN READ