Results for : Retail

Buy Now, Pay Later: The eCommerce Revolution

We've all heard of Buy Now, Pay Later (BNPL) offers. In fact, there's a good chance that you have recently been presented with a BNPL offer, as online platforms have started using them quite aggressively of late! BNPL kicks in at the point of sale, giving consumers a financing option…

How to Launch Your App Successfully in 2023

If you build it, they will come -- right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you're a member of this unique fraternity, it's likely that you've spent at least one launch date beaming with confidence, fully expecting the market to see what…

Why Retail Customer Experience Matters

Customer experience, as a whole, has become the key differentiator for most customers. In fact, according to a Walker study, 86% of buyers will pay more for a better customer experience. It's a perfect illustrator of the case of the price premium, and why things have shifted so much to…

Price Discount Holidays and Retail Experience

Holidays, holidays, holidays! We can't say it enough. Who, you may ask, is "we"? It's both the US consumers and retailers, because the holidays mean shopping sprees, cash tills ringing, and smiles all around (albeit for different reasons for celebrating). However, the word "holidays" is a catchall for several celebrations,…

The Power of an Omnichannel Retail Experience

Consumer shopping behavior is unrecognizable from what it was a few years back. As a result, marketers in the retail arena who shun an omnichannel approach do so at their peril. Indeed, the latter is essential to every competitive strategy emerging in 2022. Traditionally, retailers obsess over price, value propositions,…

Low-Cost Ways to Improve the In-Store Shopping Experience

All things being equal, creating a better shopping experience for your customers is likely to increase sales and improve long-term loyalty. It’s as true in-store as it is online! The big question is: what does “better” actually mean? Improvement can only be measured against a standard, so let’s say we’re…

Retail Stores Should Have Websites—Even Without eCommerce

If you listen to all the noise on the internet, you’d probably believe that brick-and-mortar retail was sleeping with the fishes. “If you’re not selling online and scaling to new markets with fast-deployment growth strategies and a cutting-edge digital experience, you’re dead!” Now if you’re actually in the physical store…

The Season of Churn: Pandemic-influenced Consumer Attrition

The COVID-19 pandemic was a B2B and B2C upheaval that made traditional marketing and organizational protocols look obsolete almost in the blink of an eye. Simply taking an unmasked trip to the supermarket may land you in the hospital, or worse, on a respirator. Then, social events relying on crowd…

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