Customer Experience

How to Effectively Measure​ Customer Experience ​and Prove ROI

We all know that customer experience is important, but for many folks in business, there's only...

Melissa Krut

September 2, 2023 | 4 MIN READ

Customer Experience

Are You Cashing In On Your Brand Equity?

From a marketing perspective—and far beyond—brand equity is the value of the brand itself. ...

LeTeisha Newton

May 18, 2023 | 7 MIN READ

Employee Engagement

General

Why Use Freelancers? 8 Amazing Advantages

The freelance workforce is growing, especially post-pandemic with more people looking for great...

Jenn Goddu

December 13, 2021 | 5 MIN READ

Customer Experience

The Perception Gap: Getting from Expectation to Reality

Sure, sales numbers matter, as do those key CX metrics you've been measuring (right?). But that...

Disha Sanghvi

June 3, 2023 | 4 MIN READ

Customer Experience

Can We Measure the ROI of Improved Customer Experience?

As many as half of CX leaders are not properly able to quantify the impact of customer experien...

Jake Burgess

August 10, 2023 | 4 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

May 7, 2024 | 10 MIN READ

Customer Experience

Financial Services

How to Improve Customer Experience in Banking

The customer journey in the banking market The minute individuals begin thinking about the ins...

Gordon Polovin

February 18, 2025 | 7 MIN READ

Customer Experience

VoC and ROI: How can Voice of the Customer impact revenue?

Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...

Gordon Polovin

May 5, 2021 | 9 MIN READ

Best Practices

Customer Experience

A Data-Driven Approach to Closing the Customer Feedback Loop

Closing the customer feedback loop is a widely adopted business practice. Some even consider it...

Jake Burgess

December 8, 2022 | 6 MIN READ