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Sogolytics · Building Customer Trust: Marketing Your Privacy and Security Practices | Sogolytics BlogCast Why do your customers choose to buy from you? If you thought, “because I have a great product that meets their needs”, you’d be surprised to learn that isn't enough anymore. Today, many consumers will only…

Cybercriminals are attacking company security defense systems from every direction, and they do it with an evolving ingenuity that frequently upstages our best efforts. Once they penetrate the first level in the network, there's no knowing the routes their malware can take and the damage it can cause. Businesses in…

Over the last few years, businesses have faced dramatic technological challenges, thus impacting their marketing and strategic decisions. The pandemic put digital transformation on to the forefront, making it a mad scramble for 68% of global businesses to keep up with consumers. The latter shifted shopping habits to online transacting…

Today, consumers are living in the golden age of personalization. Movie and music streaming services recommend films and albums based on an individual’s unique viewing and listening history. Online retailers email shoppers to let them know when their favorite items are back in stock or on sale. Massive brands are…

When a company falls victim to a ransomware attack, it's not only the money management has to pay the perpetrators to remove their criminal encryption that hurts. It's the crippling downtime, demotivated staff, sales dislocation for days, maybe weeks, and worse that impacts morale. Adding salt to the injury, authorities…

When you're looking at cybersecurity from a company perspective, responsibility usually falls under the purview of the Chief Information Officer (CIO). However, millions of SMBs throughout the USA depend on their general staff to handle multiple tasks, cybersecurity challenges included. The idea that enterprise-scale specialists can solve everyone's hacker problems is…

Cybersecurity revolves around the technologies, processes, applications, and controls designed to protect your business systems from cyber threats and attacks. This includes the company's networks, programs, devices, and data. Businesses must be vigilant against these ongoing attacks, and employ the right strategies and tools to keep hackers at bay. Some…

They say the customer is always right—but it sure doesn’t always feel that way, does it? That’s why today, many companies are doubling down on this old adage and investing in customer experience (CX) initiatives. In fact, Gartner reports that nearly 75% of organizations surveyed are spending more money on technologies that…

Online much?   The internet plays a significant role today in all of our lives, from young children to older adults and everyone in between. According to Pew Research Center, when they started tracking internet use back in 2000, close to half of all adults used the internet. Today, nine…

Building Customer Trust: Marketing Your Privacy and Security Practices

Integrating Cybersecurity into the Employee Experience is Crucial on Many Levels

Aligning CX and Cybersecurity Improvements for Groundbreaking Strides in 2023

Personalization vs. Privacy: How Credit Unions Can Find the Balance

How to Guarantee 100% Cybersecurity [or at least come close]

Ensuring Cybersecurity: Whose Job is it Anyway?

Best Cybersecurity Practices for Your Business

Top Customer Experience Marketing Trends Today

The Risks of Living More of Your Life Online