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As we continue thinking of empathy and its place within corporate social responsibility, we want to explore why empathy, rather than sympathy, is necessary for long-term success of programs and initiations. Of course, empathy and sympathy are both needed in the world. Currently, with so many things going on --…

There are many aspects of corporate social responsibility (CSR), and we're taking the time to examine the pieces of the whole to build better understanding and promote better company values. Each month we'll focus on one focus topic, and this month we're taking a look at empathy. Doing better through…

There was a time when "corporate social responsibility" was seen as just some abstract jargon. That time has passed. Today's consumers expect brands to act for the good of society. Multiple studies show over 70% of consumers want to know that the brands they choose are supporting the causes they…

A quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality test, and sometimes the two may overlap. Generally, a quiz is an unscheduled or unannounced online short test claiming to give you a unique personality insight. The dividing line between the two is confusing…

Vaccines are rolling out, guidelines are being revisited, and something like "normal" seeems like it might be headed our way. I have been thinking about what life will look like in this new normal, and as a follow-up to my last blog about a post-COVID-19 professional world, what will the…

Before the global pandemic reached the United States in March 2020, a typical professional introduction would involve a handshake and not socially distant conversations. Now, while the light at the end of the tunnel seems closer, we still are going to have to adjust to the “new normal.” So, what…

Empathy vs. Sympathy: Being (Better) Humans

Know Better, Do Better: Empathy and Corporate Social Responsibility

Your Consumers Care About Social Responsibility. Do You?

From Myers-Briggs to BuzzFeed: Why We’re So Obsessed with Personality Quizzes

Social Interactions in the Post-COVID-19 World

Social Interactions in the Post-COVID-19 Professional World