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Still not sure about doing a customer survey? Small business owner, it’s time to take the mental bungee jump past the customer survey myths that are holding you back. Keeping up with customers is enormously valuable and supports smart decision-making. Here are five common myths about customer surveys, debunked for…

I’m probably just as tired of writing about Big Data as you are of reading about it. But then I stumbled across a headline titled, “Big Data, for Better or Worse: 90% of World's Data Generated Over Last Two Years.” And lest you think the article is just troll bait,…

Vine, recently bought by Twitter for $30 million, is a new app that allows users to create six-second video clips and share them on social media websites.Twitter execs — believing Vine will play a critical role in helping them develop their own video hosting system — have committed considerable resources…

How’s this for ambition: “Search giant Google is intending to build huge wireless networks across Africa and Asia, using high-altitude balloons and blimps. The company is intending to finance, build and help operate networks from sub-Saharan Africa to Southeast Asia, with the aim of connecting around a billion people to…

Robert Garner describes the “1401 Room” at the Computer History Museum in Mountain View, Calif., as a time machine. It’s because he and his team have spent the better part of a decade restoring the giant 1401 mainframe computers used by many businesses during the 1960s and 70s. Garner is…

In a recent editorial titled “The Philosophy of Data,”New York Times columnist David Brooks discusses how the use of data will make society less reliant on intuition, while making us aware of previously hidden behavior patterns.   “In sum,” he writes,“the data revolution is giving us wonderful ways to understand…

In the realm of modern market research, surveys have emerged as a potent tool for gathering valuable insights from a diverse audience. Conducting survey research is not just about asking questions; it's about asking the right questions in the right way to gather trustworthy data. Whether you're a business looking…

As the most reliable tool for analysis and data collection, online surveys are an integral part of any business or academic institution. At Sogolytics, we recognize the critical work being done every day at non-profits around the world. We are pleased to offer a free or deeply discounted package to…

Broadly speaking, survey questions can be divided into two types: structured and unstructured. Structured formats help the participant respond more easily and help the researcher accumulate and summarize responses more efficiently. If the respondent writes down text, you've got an unstructured response format. These can vary from short comment boxes…

Five Myths about Customer Surveys Debunked

More Bytes, Bit by Bit | Sogolytics

An Idle Mind | Sogolytics

Full of Hot Air – Sogolytics

Back Down Memory Lane | Online Survey Tools

An Alternative Philosophy of Data | Sogolytics

8 Essential Steps to Crafting an Engaging Online Survey

Free and Discounted Non-Profit Survey Accounts

Analyzing Survey Questions