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As the new year approaches, December becomes a time of reflection and planning. Some people may prepare for in-depth cleaning of their homes and decluttering their lives to make way for New Year’s resolutions. Meanwhile, companies are diligently strategizing for 2023 in all aspects, to make sure operational goals are…

The customer experience in the retail environment jumps to a new level of intensity as the holiday season approaches. Families, having come through a pandemic into an overpressured supply chain, are super-sensitive to threats against their buying power. According to Forbes Advisor, in a study of 2,000 U.S. consumers, inflation…

Cybersecurity, from all accounts, is the single most significant threat facing businesses for the next decade. Cybercriminals located in untouchable locations outside the US spare no effort in stealing data from everywhere they see an opportunity. B2B and B2C entities are equally at risk, carrying the responsibility of identity protection…

You’ve set the goals, but are you on track? The first step to achieving your target is understanding which metrics you need to measure and what you ought to look out for. We caught up with Melissa Krut, Sogolytics’s VP of Success, over conversations that encompass everything from the nuanced…

COVID-19 changes a lot of things: how we work, how we feel about being indoors with strangers, and how we buy stuff. The pandemic is expected to have lasting impacts on customer behavior, regardless of whether you're a consumer or a business customer. Perhaps the most obvious impact on customer…

They say the customer is always right—but it sure doesn’t always feel that way, does it? That’s why today, many companies are doubling down on this old adage and investing in customer experience (CX) initiatives. In fact, Gartner reports that nearly 75% of organizations surveyed are spending more money on technologies that…

At the start of 2020, many outlets shared their predictions on media habits in the year ahead. Kantar, for example, foresaw a battle between streaming platforms. Despite the accuracy of some of their predictions, no one anticipated the reality: a pandemic leading to quarantine in multiple countries across the globe. By…

10 Employee Experience Trends to Know for 2023

What’s Driving Holiday Retail Sales in 2022?

Are Employees Part of the Cybersecurity Risk or the Solution?

Exploring Success: An Interview with Sogolytics’s VP of Success, Melissa Krut

The Pandemic Made Me Do It: Long-term Impacts on Customer Behavior

Top Customer Experience Marketing Trends Today

Six Ways The Coronavirus Lockdown Is Shaping Media Consumption