Customer Experience

Top 5 Missed Opportunities in the CX Journey

In today's market, customer experience is the great differentiator. The more personalized the c...

Sogolytics

September 13, 2023 | 5 MIN READ

Customer Experience

Market Research

How to research, create, and use buyer personas to boost sales

No matter how big or small your marketing budget, you’ll want the greatest possible return on...

Jake Burgess

May 6, 2021 | 6 MIN READ

Customer Experience

Market Research

Holiday Marketing Initiatives – The Naughty and Nice List

It’s that time again! Love it or hate it, the end of year festive season is a massive opportu...

Jake Burgess

December 12, 2019 | 6 MIN READ

Customer Experience

Five Ways Start-ups Can Redefine their Customer Experience (CX) Strategy

Customer experience is rapidly becoming the key driver of customer choice. Besides creating bra...

Sam Makad

April 27, 2026 | 5 MIN READ

Customer Experience

6 (Real) Benefits of Having a Stellar Customer Review Strategy

Customer reviews have come a long way.  Unlike ten years ago, today, review of “skepticsâ...

Claire Brenner

May 12, 2023 | 7 MIN READ

Customer Experience

Employee Engagement

Employee Engagement Can Make or Break Customer Experience

Great weather means it’s prime time for travel, but is the travel industry showing hospitalit...

Samit Rai

May 6, 2021 | 3 MIN READ

Best Practices

Customer Experience

Customer Engagement: How can brands give as good as they get?

How to structure powerful customer communications that deliver more Imagine receiving a surv...

Jake Burgess

July 1, 2021 | 6 MIN READ

Customer Experience

Customer Experience Is Dead! Long Live Customer Experience!

Do you ever get the feeling that some people just can’t stop talking about customer experienc...

Melissa Krut

September 18, 2019 | 4 MIN READ

Customer Experience

How to Map the Customer Journey and Improve Customer Experience

Proactive customer experience efforts are increasingly important in today’s world, where cu...

Jake Burgess

March 29, 2024 | 4 MIN READ

Customer Experience

3 Customer Experience Metrics and KPIs That Count

We’ve previously discussed the value of customer feedback and talked about why customer onb...

Cherie Foo

July 21, 2023 | 5 MIN READ