Results for : digital marketing

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on an auction-based approach, so the more businesses use these platforms, the more expensive they get. When there are more companies bidding on the same keywords,…

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most difficult thing in the world to get your first few customers. That's why marketing is so important. If you don’t actively promote your product and get the word out, no one’s going to…

CX Culture and Your SEO Strategy

Customer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an organic search represents their brand? My guess is not many. And yet, as a starting touchpoint, it's a critical juncture in the customer journey. CX…

Sales Enablement and How It’s Changing B2B Customer Experience (CX)

Traditionally, businesses selling products and services to other businesses (commonly referred to as B2B) incorporate many departments to make the process go smoothly. These include marketing, sales, customer support, legal, production, logistics, warehousing, and HR. Inevitably, technology also enters the picture, with online communication and particularly social media playing an…

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done well, customer engagement marketing gets lots of jobs done, but some of us have never even heard of it. What is customer engagement? Simply put, customer engagement is the strength of the relationship between a…

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in competitive markets is, in many ways, the holy grail to building your business with sustainable profitability. Companies bend over backward to understand their customers and keep them coming back for more. Indeed, customer loyalty is vital…

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need content. And lots of it. From streaming services to podcasts, from videos to internet content, they have a never-ending hunger for the next click. Part of the response to the pandemic comprises people searching…

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