Customer Experience

Market Research

The Power of Digital Consumer Engagement in Driving Brand Growth

Is "digital consumer engagement" only a conversation for B2C businesses? Or can this term be ex...

Gordon Polovin

July 15, 2024 | 8 MIN READ

Best Practices

Customer Experience

How Businesses Should Navigate Social Media in 2025

Social media is no longer social. The big names like Instagram, Facebook and TikTok have evolve...

Jake Burgess

December 20, 2024 | 5 MIN READ

About Sogolytics

Is Technology Really Delivering Better Consumer Experiences?

In the heart of the digital age, technology has become an omnipresent force that shapes the way...

Cherie Foo

November 17, 2023 | 7 MIN READ

Best Practices

Customer Experience

Market Research

Retail

6 Free or Low-Cost Ways to Market a Business

If you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that pr...

Cherie Foo

January 11, 2023 | 6 MIN READ

Best Practices

Customer Experience

Marketing A New Business: Your First Customers

If you’re starting a new business or launching a new product, it can feel like the most diffi...

Cherie Foo

June 11, 2024 | 9 MIN READ

Best Practices

Customer Experience

Market Research

CX Culture and Your SEO Strategy

Customer experience in modern times cannot escape some online engagement, and in many cases, en...

Gordon Polovin

January 15, 2022 | 6 MIN READ

Customer Experience

Sales Enablement and How It’s Changing B2B Customer Experience (CX)

Traditionally, businesses selling products and services to other businesses (commonly referred ...

Gordon Polovin

January 4, 2022 | 6 MIN READ

Customer Experience

What Is Customer Engagement Marketing?

Good marketing gets the job done, sometimes without drawing attention to itself at all. Done we...

Gordon Polovin

August 7, 2023 | 9 MIN READ

Customer Experience

The 5 Biggest CX Disruptors in the Digital Era and Their Impact on Customer Loyalty

Want more customers -- and more loyal customers? Of course. Customer experience (CX) in comp...

Gordon Polovin

May 8, 2023 | 11 MIN READ

General

Market Research

The Flood of Content and Why We Can’t Stop Creating More

As the 2020 pandemic leaks into 2021, one trend stands out. People sheltering at home need cont...

Kathy Edens

March 28, 2024 | 6 MIN READ