Results for : language

Emotional Intelligence Leadership: 6 Tips

To use the movie trailer phrase, "In a world where..." context is critical. Emotional intelligence leadership strives to balance the outside world demands and anxieties with their employees’ desire to grow personally and professionally. Yet the leader needs to keep the emotional intelligence (EQ) attributes in balance with other business…

Use Your Words: 2020 Holidaze, Revisited

What are you celebrating this year?   In a year of "unprecedented" and "unimaginable" events, we are still celebrating. Birthdays, anniversaries, and holidays -- they keep coming, as if they didn't get the memo that 2020 is, well, not a normal year. As the year wraps up, we've got a…

The Benefits of Providing Multilingual Customer Service

Today, more businesses are allocating resources to improve customer experience. And rightly so. In Statista’s 2018 survey among U.S. customers, 44 percent of respondents stopped doing business with a company because of poor client support. And according to NewVoiceMedia’s 2018 Serial Switchers report, poor customer support is costing companies $75 billion annually.…

Optimizing employee experience: How does language figure into the picture?

How diverse is America really?  The USA in the 21st century is a cultural hodgepodge that comes with numerous languages thrown into the mix. Contrary to common belief, English, the national language, is not always the first preference. How often have you passed people on the streets or bumped them…

Multilingual CX: How important is language in delivering the best possible customer experience?

The customer experience (CX) is showing up in the actions and plans of industry captains around the world as the biggest driver of sales success and therefore achieving revenue goals. They recognize that a prospect's journey, beginning with the idea of satisfying a need, moves through scores of stops and…

The Language of Uncertainty: Defining Times

Times of uncertainty have an undeniable effect on people’s attitudes, behavior, and their use of language. New words are coined and old clichés are resurrected as political leaders, media and the public alike make sense of the shifting goalposts and rapidly-changing rules in a crisis situation.  Today we’re examining what…

Crisis Communication: Grace Under Pressure

Not everything is about business. One contributor reflects on the humanity and humility required of us all to communicate and cooperate during the current crisis.   Staying Centered in Unbalanced Times I'm going to try to keep this brief. In times of stress, I tend toward extremes in my work,…

Communicating During Uncertain Times: How Words Help Us Understand

How do you connect with your target audience during these uncertain times? As you craft messaging, consider which of the rapidly evolving terms and phrases used today can help readers understand your position. You want readers to understand what’s happening around the world and feel comfortable knowing you have their…

Know Your Audience: Adopting and Adapting

This piece wraps up a three-part series on the value of audience awareness in improving engagement with writing, surveys, and more. We’ve done the work now to figure out who we’re writing for, what we’re writing for them, and why we’re writing it in the first place. Today we’ll close…

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