Results for : survey questions

In Their Own Words: Open-ended Questions for Customer or Employee Experience Feedback

There’s little doubt that the customer experience (CX) and employee experience (EX) connect tightly to ROI. Nothing dissolves profitability more conclusively than employee or customer churn. A loyal customer is likely to try new products, forgive hiccups or other small issues, and sing your praises, and the costs of keeping…

How to Survey Your Target Audience’s User Experience

Continuing our previous post, "4 User Experience Questions to Include in Your Survey," what questions you ask should be combined with best practices on user experience surveys. Not everyone reports a similar experience, so it behooves you to learn how you can best survey your target audience’s experience that gives…

4 User Experience Questions to Include in Your Next UX Survey

No surprises here: Surveys are an integral part of any sales and marketing research into your users’ experience. Getting clear answers to well-timed, specific questions -- and open-ended prompts -- can help you fine tune your offering or figure out if you need to pivot. According to McKinsey’s research, 70…

Website Feedback: The Omnipresent Nudge of Modern Marketing

What is website feedback? Website feedback -- a subset of customer feedback -- relates to obtaining information from people who visit and navigate websites. The methods for doing this rest in conducting on-page surveys, website feedback widgets, and new digital apps. The goals are to uplift the user experience (UX)…

How to turn any survey into an inclusivity survey

In the wake of the #MeToo movement and the historic reckoning on racial justice over the summer, a higher focus than ever before has been placed on inclusivity in the workplace. Companies are paying more attention to not only the diversity of their employees, but also whether those employees feel…

5 Key Questions for Your Internal Communication Audit

If you’ve resolved to be a better communicator, you’re not alone. Whether it’s family or friends, colleagues or clients, communication is always a highly rated area for improvement. No surprises here: You can’t improve what you don’t understand! If you’re struggling with communication issues, start off the year with a…

Things people shouldn’t say.

“Your son’s hair is too long.” File that under “Things People Shouldn’t Say”. Yep, this happened to me last week. I was out enjoying a nice breakfast with my son when we found ourselves in a conversation with a guest at a nearby table. When you have a happy, social…

Think Outside (and Inside) the Box

We all know you need to ask the right questions, but are you using The Perfect Question Type? It’s not a mythical creature -- it really does exist. All you need is a little creative thinking (clearly!) and a good understanding of the options. (more…)

4 Branding Questions to Ask Before Launching Your Survey

Last week we gave you four reasons why you need better branding and examples of how you could incorporate those recommendations into your next survey. Customization and branding can go a long way - not just with how people perceive your brand but also with how they complete a survey…

Using a Matrix Grid in Your Surveys to Elicit Better Responses

One hallmark of outstanding customer service is the speed at which a business responds. If you have thought of Sogolytics purely as a data-gathering tool for trend analysis, it may not have occurred to you to use the software as a tool to improve the relationship with your customers. Most…

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