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Last week we introduced a new series, “Why Most Surveys Suck - But Yours Don’t Have To” and this week we’re breaking down the first reason, Trust Deficit. (more…)

Before you’ve written your first survey question, you’ve identified a need for which conducting a survey is the answer. But have you envisioned what you want the survey to accomplish? Deciding to conduct a survey doesn’t happen on its own -- nor should it, because planning a successful survey takes…

It might not sound that ambitious, but at least having a goal is a pretty good start. After all, if you don’t know where you’re going, any road will take you there. Have I used this quote before? Probably. It’s right on. Whether you’re still reflecting on 2017 or setting…

If you’re just drifting toward your gift list, you’re probably asking a few questions about those last few 'perfect' gifts you need: 1. What’s it look like? Coupon Experience Gift card Homemade Product 2. What’s it feel like? Fun Healthy Luxurious Sweet Tasty Mix and match to arrive at your…

Isn’t it crazy how some people just believe things will work out without them lifting a finger? But not you, right? You know better. Belief is a powerful thing, sure, but sometimes a little extra work helps to improve your luck. Before you launch your survey, run through a few…

There’s a reason why Instagram is so popular. Pictures are huge! Well, technically, they’re a set dimension, and they’re pretty much square, but really. What’s not to like? Whether it’s kittens or puppies, fancy food or beautiful skyscapes, it's easy to get engaged with Instagram. Where else could you get…

Have you had this conversation before? Maybe you see the irony, maybe you laugh, or maybe you're just annoyed. But when it comes to asking the right type of questions, there's no joking around. That’s why we are dedicating part II of our “Build a Better Survey” series to crafting the…

It’s no secret that when you work at Sogolytics you have an extraordinary love for data. So it also wouldn’t be a stretch to say that we get pretty excited when we envision and build new surveys. Even with all of the resources, tips, and tricks at our disposal we…

Are you afraid of the dark? Turns out, more people are afraid of low response rates. In honor of Halloween, we ran a quick survey to pick the juicy brains (too zombie?) of our community members on topics both ghoulish and practical. You’ve probably already seen some of the favorite…

You’ve put some time and effort into carefully crafting the perfect survey. You’ve written and revised every question and customizes the appearance. But then it hits you. You’re going to be sending your survey to contacts all over the world… and they don’t all speak your language. Getting to people…

Why Most Surveys Suck – But Yours Don’t Have To: Part II

Why Most Surveys Suck – But Yours Don’t Have To: Part I

Goal: Get A Goal

The Perfect Gift

Build a Better Survey – Part IV: Check yourself!

Build a Better Survey – Part III: Get engaged!

Build a Better Survey – Part II: Can I ask you a question?

Build A Better Survey – Part I: Proper Planning

Halloween Survey Results: Tricks, Treats, and Response Rates

A survey for everyone? Yes! Si! Oui!