Results for : survey types

SOS: How to Get More From Fewer Surveys

If you're trying to do more with less these days, you're not alone. Ready to maximize your resources -- both talent and budget -- and improve engagement with your most important audiences? Start here: How many surveys did your organization send last year? Think about outreach to your customers, your…

Creating Your Own Effective Surveys: The 15 Best Online Survey Tools Offered for Free in 2023

An introduction to the world of online surveys and free survey software What is an online survey tool? Online surveys are a way for companies to understand customer motivations and the quality of the customer experience (CX) around their brands. Brands typically give respondents the option to complete a survey…

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on the ABCs of market research and voice-of-the-customer surveys? Here is a handy glossary for your reference. A A/B testing — A controlled experimentation technique. In…

How Important Is Research Design To Your Marketing Strategy?

A company CEO believes strongly that his reinsurance company can successfully enter the auto market by promising dealers a 30 percent increase in gross profits for zero investment. He wants to develop the branding around this theme — a 90-degree change from the business's current position. Unfortunately, the board sees…

Qualitative vs. Quantitative Research – Is it really a contest?

Accumulation and analysis of data are key revenue drivers in modern times. It helps businesses create better customer and employee experiences. There's little doubt that digitally organized information can change the face of company operations. Anyone involved in the field inevitably comes up against quantitative and qualitative research usefulness, methods,…

Strange Days: Dealing with COVID-19

With the rapidly evolving swirl of news and rumors regarding COVID-19, the novel coronavirus, it can be difficult to know what to believe and how to respond. Still, this is the time to reach out, so that’s exactly what we’re doing.   Connection While modern technology boosts our connectivity, we’re…

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