Results for : credit union

Our Takeaways from the 2023 CU*South VC

CU*SOUTH recently hosted their 2023 Visionary Conference & Annual Meeting at the Sandestin Resort on Florida's Emerald Coast. In addition to sunshine rays and white sand beaches along the Gulf of Mexico, the two-day conference provided access to some of CU*SOUTH's most engaging presenters, who spoke about the latest trends…

Our Takeaways from the 2023 CUNA MBD

The Credit Union National Association (CUNA) recently hosted their annual Marketing and Business Development (MBD) Council Conference at Sea World in Orlando, Florida. The MBD provides an opportunity for credit union professionals to connect with their peers, explore exciting new industry trends and best practices, and recognize their colleagues with…

How to attract new credit union members

For over a month now, we’ve been publishing articles that focus on the lifeblood of credit unions: member retention. In our first installment of this series, we explained the reasons  why member retention is even more important than member acquisition. In the next article, we examined some of the leading causes…

Amid Failing Banks, CUs Must “Be the Buffalo”

I have always been amazed by the way that animals can sense impending storms. As a child, I spent my formative years growing up in rural Alabama. Surrounded by cotton fields and livestock, I got a front row seat to witness the key difference between cows and buffalo. Other than…

Tips for increasing credit union member retention

For the last month, we’ve been laser-focused on what is arguably the most critical concern for credit unions: member retention. First we explained the reasons why member retention is even more important than member acquisition. Then we examined some of the leading causes of member churn (and how to avoid…

Our Takeaways from the 2023 CUNA GAC

The Credit Union National Association (CUNA) recently hosted their annual Governmental Affairs Conference (GAC) in Washington, D.C. Focusing on the impact that policymakers have on credit unions and their members, the GAC brings together world-class speakers from the worlds of business and politics, while also spotlighting some of the most…

How Marketing Can Boost CU Member Retention

If you work in the credit union space, you’re probably well aware of the importance of member retention. And if you’re not, you should definitely read our previous pieces explaining why retention is even more important than new member acquisition, and looking at the most common reasons that members leave…

What Makes Credit Union Members Leave?

Members are the lifeblood of any credit union. A high amount of member loyalty tends to bode well for the health of a credit union, while constant churn and poor retention rates can be harbingers of doom. In our last piece from this series, we examined why member retention is…

Member Retention: The Top Credit Union Priority

Members are the lifeblood of your credit union. That’s why CUs pour so much effort into acquiring new ones, with marketing campaigns and promotions designed to get new members to open accounts. But while member acquisition is crucial to your credit union, there’s something that’s arguably even more critical: member…

Should Your Credit Union Go Branchless?

Citi Bank is the fourth-largest financial institution in the country. And for nearly two decades, Sumeet Grover helped Citi reach its full potential, working his way up to the head of digital, mobile, product and spend engagement marketing at Citi and perfecting the company’s mobile app and mobile banking features…

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