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Why Trust in Institutions Is Falling and What Can Be Done About It

Trust in institutions isn’t what it used to be. From government to media, many Americans are questioning whether the organizations that shape their daily lives truly have their best interests at heart. But while trust may be fading, it’s not entirely gone, and that leaves room for rebuilding. Sogolytics’ new national study, Losing Faith: A Closer Look at the Decline in Institutional Trust, digs deep into how Americans perceive nine major institutions, including healthcare, education, religion, and more. With insights from over 1,000 U.S. adults, this report uncovers what strengthens trust, what breaks it, and how affiliation, identity, and experience shape our beliefs. Strong trust is rare, even among top-rated institutions. See the full breakdown across nine sectors in the complete report. Key Highlights: Only 27% strongly agree that doctors act in their best interest Those with a PhD are 2.5x more likely than high school grads to completely trust doctors Over 20% reported trust declines in social and news media 42% of those working in media say their trust increased Working inside an institution often builds trust, but not for everyone. For the full breakdown across all sectors, download the complete report. Download the full report here Build Back Trust with Sogolytics Want to measure public sentiment, stakeholder confidence, or employee trust in your own organization? Sogolytics offers powerful tools to gather insights, uncover trends, and take action. See how Sogolytics can help