Market Research

Category Description

May 19, 2025

Going Beyond Surface-Level Research: How Trade Associations Can Conduct Meaningful Grassroots Studies

by Gordon Polovin

If this title caught your attention, you may already have plenty of experience with trade association workings and objectives. If not, no problem: This is the second article in a four-part series focused on trade association research parameters and protocols. You might start with our first installment, “Policymaking: Why Trade Associations Need Real-Time Public Sentiment Data“, to understand basic concepts such as “What is a Trade Association?” and “What is Sentiment Data?” Now, let’s dive into a crucial research aspect touching these entities’ activities in 2025 and beyond. Why deep, community-level insights in research are crucial There’s a significant demand for a more nuanced understanding of the fundamental drivers behind trade association deliverables and their policies. According to the Yale School of Medicine, community research is the key to asking engaging questions at crucial times. Why? They lead to practical programs encouraging team involvement or appealing to the majority in targeted markets. The primary benefits are that you will be able to: 1. Apply longitudinal learning that fosters repetitive surveys, monitors program initiatives, and confirms trends. 2. Understand complex issues much better. It’ll take you beyond scratching the surface to the crux of customer and employee experience pain points. How? By unearthing the driving power of: Emotions and sentiments as trend creators. Demographic and behavioral influences. 3. Appreciate that community needs reflect the priorities of its members and vice versa, bringing segmentation logic that like-minded people behave the same way to the center stage. From there, you can: Leverage meaningful […]

Read More

7 min read

Market ResearchNavigating Franchise Branding: Standing Out While Staying True to the BrandFranchise ownership presents a unique challenge: while you benefit from an established brand with a proven system, you must also navigate the fine line between...

9 min read

Market ResearchThe Representative Sample: Why it’s Crucial to Research and Data Statistics AccuracyMarketers in every industry, including B2B and B2C, strive to understand what inspires their targeted users to be brand loyal. Market segment sizes range from...

7 min read

Market ResearchThe Hidden Challenges of Franchises (And How to Overcome Them)Franchising presents an appealing opportunity for aspiring business owners, offering a tried-and-tested model with an established brand. However, like any business venture, franchising comes with...

11 min read

Market ResearchQualitative vs. Quantitative: Understanding Types of Market Research SurveysThere’s a difference between marketing research (a broad approach to looking at various marketing aspects) and its close cousin, market research. The perspectives we’re looking...

9 min read

Market Research6 Innovative Leading Brand Customer Experience StrategiesThere’s no longer a debate about whether or not an engaging customer experience (CX) opens the door to accelerated brand loyalty and sustainable repeat buying....

2 min read

Market ResearchThe Power of Brand Loyalty In Today’s Marketplace: Study ResultsIn an era brimming with choices, selecting a preferred brand—whether it’s a grocery store, mobile carrier, or airline—is often influenced by a blend of exceptional...

9 min read

Market ResearchThe 11-Minute Marketing Research Process Guide You Need for 2025Is marketing research relevant for data-led marketers? How does it impact business success in today’s digital-first environment? Why do top marketers rely on it to...

4 min read

Market Research7 Psychological Tactics to Drive SalesAre you noticing a drop in customer conversion? Maybe you aren’t acquiring quality leads. After all, someone looking for a car vacuum is hardly going...

9 min read

Market ResearchHow to Measure Brand Awareness in Modern Marketing EnvironmentsWhen awareness of your brand enters the conversation in any marketing campaign, it revolves around only one thing: how impactfully is my brand resonating with...

7 min read

Market ResearchThe Power of Digital Consumer Engagement in Driving Brand GrowthIs “digital consumer engagement” only a conversation for B2C businesses? Or can this term be extended to serve B2B market situations and service industries? Does...

7 min read

Market ResearchCritical Thinking: The Secret to Effective MarketingMarketing success doesn’t just happen by chance; it requires careful planning, strategic thinking, and the ability to adapt to changing market dynamics. In today’s competitive...

3 min read

Market ResearchHow Consumer Demand for Sustainability is Redefining the Marketplace: Study ResultsAs the world grows more environmentally aware, consumers are increasingly demanding that their purchases reflect their values. A recent survey by Sogolytics sheds light on...

5 min read

Market ResearchDEI in Marketing: Inclusive Holiday CampaignsJamie is a conscious consumer in her personal shopping. When tasked with finding a new IT support vendor, she brings her commitment to purchasing with...

6 min read

Market ResearchHow Leaders Affect Customer Brand ExperienceWhew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadership CX series, and we’ve explored a...

9 min read

Market ResearchMarketing Preferences by Generation: A Helpful GuideIn today’s diverse and rapidly evolving marketplace, understanding the preferences and behaviors of each generation is vital for crafting effective marketing campaigns. Different age groups...