Market Research

Recap: MAC 2023

Our team had an excellent time at MAC 2023, and in case you missed it, we’re sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City — what’s not to love? First things first: Giving back It wouldn’t be a credit union conference without a community-focused give-back project, and this event offered participants the opportunity to support Hands On Nashville. Our team took part in crafting hand-tied blankets for area foster children, bringing a little extra warmth to the community. Align with your values Of course, it wouldn’t be the credit union movement if core values weren’t a key part of the conversation. Numerous speakers highlighted the value of values from an employee experience perspective, as a community engagement opportunity, and as a key thread in successful marketing. “All organizations should be doing a cultural assessment to align values.” – Rich Jones, Leading2Leadership “When you have an entire workforce behind a belief system, that’s where power lives.” – Carla Johnson, Innovation Architect “Pick a non-profit that you can support and get involved in the community.” – Courtney Oldendorf, ORNL Federal Credit Union “We set out to answer a key question… then decided to go big or go home! We launched an impactful campaign titled ‘Rise Above Inflation’.” – Ashira Quabili, Freedom Federal Credit Union Craft content that connects Continuing the conversation on core priorities, the importance of “humanizing” content was mentioned time and time again. In a movement where “people […]