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Market ResearchHow Leaders Affect Customer Brand ExperienceWhew, it’s been a long road, but we made it! We’re on the home stretch now in our Leadership CX series, and we’ve explored a...9 min read
Market ResearchMarketing Preferences by Generation: A Helpful GuideIn today’s diverse and rapidly evolving marketplace, understanding the preferences and behaviors of each generation is vital for crafting effective marketing campaigns. Different age groups...3 min read
Market ResearchInsights for Financial Institutions to Attract and Retain Millennials and Gen ZMillennials and Gen Z are rewriting the rules of personal finance, seeking financial freedom, and embracing alternative financial solutions that align with their values and...3 min read
Market ResearchHow Credit Unions and Community Banks Can Better Serve Young ConsumersMillennials and Generation Z make up the largest population demographic in the United States. But while marketers across the industries are excited to get their...5 min read
Market ResearchRecap: MAC 2023Our team had an excellent time at MAC 2023, and in case you missed it, we’re sharing a few highlights and takeaways from the event....2 min read
Market ResearchIntrinsic Incentive in Survey ParticipationWhile survey data can offer powerful insights, encouraging participation can sometimes be a challenge. While the question “What’s in it for me?” is absolutely a...5 min read
Market Research6 Free or Low-Cost Ways to Market a BusinessIf you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on...6 min read
Market ResearchHow to Create a Marketing Strategy for a New BusinessIf you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article,...5 min read
Market ResearchNew Business – But First, Market ResearchStarting a business? Take it from us—you should never commit to an idea without first doing market research. Why is market research important? In a...6 min read
Market ResearchTarget Audience 101: Find Your Ideal CustomersRegardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick....5 min read
Market ResearchProduct-Market Fit: Why it Really MattersIf you’re working on a business idea, or you’ve been talking to folks in the start-up space, you might’ve heard the term product-market fit before....12 min read
Market ResearchHow to Launch Your App Successfully in 2023If you build it, they will come — right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you’re a...4 min read
Market Research5 Storytelling Examples Connecting Brand & Customer JourneyYour customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands...4 min read
Market ResearchHow to Write a Market Research Analysis ReportHow well do you know your market? The answer can have a huge impact on your business success. However, even doing market research has value...4 min read
Market Research7 Market Research Pitfalls to AvoidGetting to know your clients’ and potential customers’ preferences and buying patterns requires market research. You also need to get to know your target market...