Market Research

Category Description

May 31, 2023

Recap: MAC 2023

by Melissa Krut

Our team had an excellent time at MAC 2023, and in case you missed it, we’re sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City — what’s not to love? First things first: Giving back It wouldn’t be a credit union conference without a community-focused give-back project, and this event offered participants the opportunity to support Hands On Nashville. Our team took part in crafting hand-tied blankets for area foster children, bringing a little extra warmth to the community. Align with your values Of course, it wouldn’t be the credit union movement if core values weren’t a key part of the conversation. Numerous speakers highlighted the value of values from an employee experience perspective, as a community engagement opportunity, and as a key thread in successful marketing. “All organizations should be doing a cultural assessment to align values.” – Rich Jones, Leading2Leadership “When you have an entire workforce behind a belief system, that’s where power lives.” – Carla Johnson, Innovation Architect “Pick a non-profit that you can support and get involved in the community.” – Courtney Oldendorf, ORNL Federal Credit Union “We set out to answer a key question… then decided to go big or go home! We launched an impactful campaign titled ‘Rise Above Inflation’.” – Ashira Quabili, Freedom Federal Credit Union Craft content that connects Continuing the conversation on core priorities, the importance of “humanizing” content was mentioned time and time again. In a movement where “people […]

Read More

2 min read

Market ResearchIntrinsic Incentive in Survey ParticipationWhile survey data can offer powerful insights, encouraging participation can sometimes be a challenge. While the question “What’s in it for me?” is absolutely a...

5 min read

Market Research6 Free or Low-Cost Ways to Market a BusinessIf you’ve ever run PPC (pay-per-click) campaigns on Facebook or Google, you’ll know that promoting your company is getting increasingly expensive. These ads work on...

6 min read

Market ResearchHow to Create a Marketing Strategy for a New BusinessIf you’re trying to market or promote a brand new business, what do you do? Where do you start? How about starting with this article,...

5 min read

Market ResearchNew Business – But First, Market ResearchStarting a business? Take it from us—you should never commit to an idea without first doing market research. Why is market research important? In a...

6 min read

Market ResearchTarget Audience 101: Find Your Ideal CustomersRegardless of the type of business you’re running, it’s important to figure out who your target audience is, as well as what makes them tick....

5 min read

Market ResearchProduct-Market Fit: Why it Really MattersIf you’re working on a business idea, or you’ve been talking to folks in the start-up space, you might’ve heard the term product-market fit before....

12 min read

Market ResearchHow to Launch Your App Successfully in 2023If you build it, they will come — right? Unsurprisingly, app developers often demonstrate an extraordinary passion for the products they introduce. If you’re a...

4 min read

Market Research5 Storytelling Examples Connecting Brand & Customer JourneyYour customers are exposed to branding everywhere. Storytelling is one way to connect your brand and customer journey so that your product or service stands...

4 min read

Market ResearchHow to Write a Market Research Analysis ReportHow well do you know your market? The answer can have a huge impact on your business success. However, even doing market research has value...

4 min read

Market Research7 Market Research Pitfalls to AvoidGetting to know your clients’ and potential customers’ preferences and buying patterns requires market research. You also need to get to know your target market...

4 min read

Market ResearchBrand Identity: The What, Why, When, and How (With Examples!)The WHAT Before we dive deep into brand identity, let’s get our definitions straight. Brand identity does not equal brand. It is important to not...

4 min read

Market ResearchHow to Increase Brand Recognition: 7 Strategies for 7 Stages of Brand DevelopmentLegendary brands don’t just appear — they’re built. A journey to a strong brand presence and reputation is unique every time, but it’s up to...

5 min read

Market ResearchCX Culture and Your SEO StrategyCustomer experience in modern times cannot escape some online engagement, and in many cases, end-to-end internet connection. That said, how many marketers understand how an...

6 min read

Market ResearchThe Busy Marketer’s Glossary of Survey TermsHave you been in a situation where somebody throws out a term or an acronym you don’t understand? Or just looking for a refresher on...

6 min read

Market ResearchFrom Myers-Briggs to BuzzFeed: Why We’re So Obsessed with Personality QuizzesA quiz (sometimes called a pop quiz) is the informal cousin of the more scientific personality test, and sometimes the two may overlap. Generally, a...