Results for : customer feedback

How Can Forms Help with Lead Generation?

For a modern company strategizing its marketing program’s reach, the world is the size of a village. Thus, any segment appears fair game, and access to customer buying power is unlimited. Yes, that's one side of the coin - the optimist's view of things. The other (less glowing perspective) is…

Uncovering the Silent Majority: Gleaning Insights from Non-Vocal Customers

Most brands have begun to realize that customer feedback is essential for business growth. It unlocks new potential in product development, customer service, marketing, and more. And while a minority of customers are happy to shout from the rooftops about their experience—perhaps even becoming brand advocates—the vast majority are silent.…

Analyzing the 2023 Customer Rage Survey

Rage is not an emotion you want customers to feel in connection with your business. Yet the recently released 2023 National Customer Rage Survey suggests people are increasingly aggressive about product and service problems. It can often be seen as a mismatch of expectations that leads to rising customer dissatisfaction…

How and When to Apologize to Customers

Your business doesn’t want to make mistakes, yet failures do happen. A well-timed and genuine apology can help the business recover with customers. But issuing a public apology isn’t always the right answer. This article discusses exactly how and when to apologize to customers in order to have the most…

Why Sentiment is Key to CX Analysis

Customer experience analysis, or CX analysis, involves studying the ways in which potential and existing customers interact with your brand. Learning how your customers behave, what they like and dislike about your brand, and many other key details can give you the information needed to build customer loyalty and even…

Rentals and Reviews: Boosting Guest Satisfaction

If you’re managing rental housing, you definitely understand how important feedback and reviews are for your business. Simply put: The more reviews you have (and particularly, the more positive reviews), the more bookings you get. No one wants to stay at a new property with 0 reviews—why play the role…

How can you tell when your customer feedback survey has gone stale?

You know you want to solicit customer feedback. You carefully craft questions and set up the survey. You invite customers to respond. But then what happens? Are you leaving your customer feedback survey open for too long? Let's explore the several signs that  tell you your survey has gone stale.…

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it should be on truly understanding your customers. Not demographic data (which, while sometimes relevant, is not usually specific enough to dictate how you’ll communicate with your audience), but motivations, pain points, expectations, state of…

How Customer-Led Product Improvement Can Supercharge Your Business

It’s common for business owners to feel like they need to have all the answers. They alone bear the responsibility for innovation, ideation, and uncovering the next key developments of their product and service. And of course, the most successful companies do nothing of the sort. They hire brilliant thinkers…

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblood of every business — but is it an essential consideration with all else going on? “Essential” is an understatement; crucial is more to the point. Reacting to peoples’ comments about missteps in your operations can…

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