Customer Experience

“Get Rich Quick” Method for Understanding Customer Desires

If your company could only allocate budget to one single aspect of sales or marketing, it shoul...

Jake Burgess

February 14, 2022 | 6 MIN READ

Best Practices

Customer Experience

Market Research

How Customer-Led Product Improvement Can Supercharge Your Business

It’s common for business owners to feel like they need to have all the answers. They alone be...

Jake Burgess

June 24, 2021 | 6 MIN READ

Customer Experience

Employee Engagement

Responding to Negative Feedback

The negative feedback arena is vast because it embraces customers and employees — the lifeblo...

Gordon Polovin

July 24, 2021 | 10 MIN READ

Customer Experience

The Butterfly Effect of Customer Experience

Have you heard of the butterfly effect? The metaphorical butterfly flapping its wings generatin...

Disha Sanghvi

June 2, 2023 | 4 MIN READ

Customer Experience

The Detractor Opportunity: How to Win Over Your Critics and Improve Customer Experience

Every business has its detractors. While you can’t demand that they change their mind, you ca...

Disha Sanghvi

June 3, 2023 | 5 MIN READ

Customer Experience

Employee Engagement

The Online Suggestion Box: A Robust Feedback Tool for Customers and Employees

Why is employee and customer feedback important? A company’s ROI connects closely to retaini...

Gordon Polovin

June 3, 2023 | 7 MIN READ

Customer Experience

5 Customer Experience Lessons We Can Take From 2020

It’s easy to think that the average consumer has radically changed over the past 12 months. B...

Jake Burgess

December 2, 2022 | 5 MIN READ

Customer Experience

Feature Focus

Beyond Surveys: The Age of Proactive Feedback Management

Businesses are scrambling to up their customer experience game. Research constantly emphasizes ...

Disha Sanghvi

March 26, 2021 | 5 MIN READ

Customer Experience

Market Research

Making Marketing Memorable: How to Create Impactful Brand Strategies

Drive urgency, foster loyalty, and create lasting narratives that propel brand growth with effe...

Disha Sanghvi

July 14, 2023 | 5 MIN READ

Customer Experience

Market Research

How to Solicit Customer Feedback

Just as no man is an island, no business can go it alone. You may have the greatest product or ...

Jenn Goddu

August 25, 2023 | 7 MIN READ