Results for : data

Recap: MAC 2023

Our team had an excellent time at MAC 2023, and in case you missed it, we're sharing a few highlights and takeaways from the event. The credit union community, marketing, and memorable moments in Music City -- what's not to love? First things first: Giving back It wouldn't be a…

Necessity of Data in PX for Specialists

In many ways, the new year makes every organization want to strategize and do more with less, as the twin threats of recession and inflation appear on the horizon. Additionally, healthcare professionals like Primary Care Physicians (PCPs) may see more patients now than ever before. It could be because of…

Necessity of Data in Patient Experience for LTCs

As we enter a new year, it’s a time to focus on what has gone before, what we know, and how it can inform our future. Having the data you need right at your fingertips at the beginning of the year is a powerful strategic tool for any organization. In…

Data Integration and B2B Brand Development: How well are you protecting your data?

The digital era, the Internet of Things (IoT), social media, mobile apps, analytics, Big Data, cloud computing, and other technologies, have all massively impacted B2B marketing. As a result, management in this category interfaces immense volumes of data, forcing leaders to leverage cybersecurity to the max for data protection. Indeed,…

How to Identify the Validity of Data-Driven Claims

There's this clip of comedian Bill Burr on Conan talking about how he won’t listen to his friends list a source unless it comes from the library because at least the library separates fiction from nonfiction. As most successful comedians do, Bill Burr made me sit back and laugh but…

Making Metrics Matter Every Day

As convenience and personal health/safety have become top priorities over the past year, it's no surprise that customization and personalization are now key differentiators in nearly every purchase or decision. Restaurants, for example, are changing their ordering systems to accommodate to the new consumer preferences for having control over every…

Data-Day Operations: How Fresh Answers Help You Keep Up

How much data do you need to make a decision? We've all asked this question -- and discussed it here, too -- but it's not the whole question we need to answer. Ask yourself this: How fresh is your data? Stale data leads to bad decisions -- it's as simple…

The Clear-Up: Data Collection Edition

Continuing our series on year-end/year-beginning clear-up efforts, it's time for a closer look at data.   But wait -- isn't data amazing? Aren't you better off when you have more of it, so you can make more informed decisions and all that kind of thing? Don't you talk about how…

The Best Ways to Collect Customer Feedback

Why care? Organizations spend billions of dollars every year on digital technology apps that accumulate, dissect, and evaluate the Big Data around markets that involve customer experiences (CX), customer journeys, and customer journey mapping. Thrown into the mix are market segmentation and its numerous versions (i.e., demographic, psychographic, etc.), converging…

How Tracking Your Personal Data Really Adds Up

How does your day start? Do you pick up your smartphone and scroll through social media sites? Do you look up the weather or go to Google Maps to see if traffic is a mess? For those who eschew digital devices first thing in the morning, there's still some point…

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