Best Practices

Customer Experience

How Businesses Should Navigate Social Media in 2025

Social media is no longer social. The big names like Instagram, Facebook and TikTok have evolve...

Jake Burgess

December 20, 2024 | 5 MIN READ

Best Practices

Customer Experience

Employee Engagement

The Importance of Transparency in CX and EX

Trust is the cornerstone of any successful organization. But in the digital era it is also incr...

Jake Burgess

March 28, 2024 | 5 MIN READ

Customer Experience

Employee Engagement

AI and EX: The Power Couple Behind Exceptional CX

Gabriel was working on replying to customer complaints and queries, but the workload was simply...

Disha Sanghvi

August 30, 2023 | 7 MIN READ

Customer Experience

Market Research

Marketing Preferences by Generation: A Helpful Guide

In today's diverse and rapidly evolving marketplace, understanding the preferences and behavior...

Cherie Foo

August 14, 2023 | 11 MIN READ

Best Practices

Customer Experience

How to Balance Privacy and Personalization

Generic is out, custom is in, and customer experience is king. As a result, businesses today st...

Cherie Foo

June 28, 2023 | 6 MIN READ

Best Practices

Customer Experience

6 Ways to Elevate Travel and Hospitality CX

Travel can be a transformative experience, bringing people closer to their inner selves with ev...

Disha Sanghvi

June 27, 2023 | 6 MIN READ

Best Practices

Customer Experience

Building Customer Trust, Navigating Data Privacy

In today's digital age, where our personal information is constantly collected and shared, priv...

Cherie Foo

June 20, 2023 | 6 MIN READ

Customer Experience

How Can Forms Help with Lead Generation?

For a modern company strategizing its marketing program’s reach, the world is the size of a v...

Gordon Polovin

August 4, 2023 | 8 MIN READ

Customer Experience

Personalization vs. Privacy: Building the Balance

Customers want personalized and contextualized experiences, but as awareness of security threat...

Disha Sanghvi

May 11, 2023 | 6 MIN READ

Best Practices

Customer Experience

Analyzing the 2023 Customer Rage Survey

Rage is not an emotion you want customers to feel in connection with your business. Yet the rec...

Jenn Goddu

November 23, 2023 | 5 MIN READ