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Showing results for : market-research
Market Research
The Ins & Outs of Market Research in a Competitive Environment
There's no substitute for knowing what your customers know. More than that, market research pro...
Gordon Polovin
July 21, 2023 | 7 MIN READ
Customer Experience
Market Research
Market Research Bias and the Customer Experience
Every active company focuses on perfecting their market segment customer experience (CX). This ...
Gordon Polovin
June 3, 2023 | 6 MIN READ
Market Research
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
June 5, 2023 | 10 MIN READ
Market Research
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 8 MIN READ
Best Practices
Market Research
Geographic Segmentation: An Essential Element of Market Research Projects
The modern era has connected modern businesses to every corner of the world, including markets ...
Gordon Polovin
June 3, 2023 | 7 MIN READ
Customer Experience
Market Research
3 Tips on How to Use Surveys to Connect with Your Audience
It is no secret that for a business to be successful you need customers. Engaging with your cus...
Sacha Gragg
June 10, 2020 | 5 MIN READ
General
Market Research
Survey Types
Internal vs External Market Research: Is There a “Best” Approach?
Many companies would say that conducting research is a job for external experts -- people with ...
Jake Burgess
July 1, 2021 | 6 MIN READ
Best Practices
Order Up: Sequence and Bias
How great is it to be first? First dibs, prime cut, gold medal, world record, corner office -- ...
Melissa Krut
September 24, 2019 | 3 MIN READ
Best Practices
Customer Experience
Watermelon Day? Know Your Audience!
Did you know it’s National Watermelon Day?[…]Yeah, I thought that might be the case...
Melissa Krut
September 25, 2019 | 3 MIN READ
About Sogolytics
Customer Experience
General
K-12/Higher Education
Professional Development
Be the Listener-in-Chief
New survey technology for market research helps business leaders listen to their customers and ...
Sogolytics
April 11, 2022 | 4 MIN READ