Customer Experience

Market Research

The Key Psychographics That Drive B2B Decision-Makers

The B2B marketing arena is a massively complicated network of customer touchpoints that busines...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

B2C Customer Experience and B2B Customer Experience: Yes, There’s A Difference

Customer experience is one of the biggest topics in business these days, but as you might expec...

Gordon Polovin

June 2, 2023 | 12 MIN READ

Customer Experience

Market Research

Connecting Customer Perception to Your Marketing Program

You'll be hard-pressed these days to find a viable market situation that isn't competitive. To ...

Gordon Polovin

December 2, 2022 | 8 MIN READ

Customer Experience

Market Research

Harnessing Brand Image to Gain a Competitive Advantage

The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...

Gordon Polovin

June 8, 2023 | 7 MIN READ

Customer Experience

Market Research

Skyrocket your online business with these types of marketing collateral

Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...

Gordon Polovin

March 28, 2024 | 5 MIN READ

Market Research

The Ins & Outs of Market Research in a Competitive Environment

There's no substitute for knowing what your customers know. More than that, market research pro...

Gordon Polovin

July 21, 2023 | 7 MIN READ

Customer Experience

Market Research

Market Research Bias and the Customer Experience

Every active company focuses on perfecting their market segment customer experience (CX). This ...

Gordon Polovin

June 3, 2023 | 6 MIN READ

Market Research

Market Segmentation – A critical component of company strategy and ROI success

What is Market Segmentation? Ready to make the most of what you've got? Using market segmentat...

Gordon Polovin

May 7, 2024 | 10 MIN READ

Market Research

Behavioral Segmentation: A Crucial Aspect of Market Segmentation

Segmenting a market means developing the most vivid view possible of a particular customer oppo...

Gordon Polovin

September 12, 2023 | 8 MIN READ

Best Practices

Market Research

Geographic Segmentation: An Essential Element of Market Research Projects

The modern era has connected modern businesses to every corner of the world, including markets ...

Gordon Polovin

June 3, 2023 | 7 MIN READ