Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Best Practices
Demographic Survey Questions: Essential Tips for Gathering Insightful Data
If you've every created a survey, chances are you've included at least one or two demographic s...
Gordon Polovin
August 31, 2026 | 10 MIN READ
Best Practices
Questionnaire vs Survey: Understanding the Key Differences for Effective Research
People use the terms "questionnaire" and "survey" interchangeably, believing they're the same t...
Gordon Polovin
August 31, 2026 | 10 MIN READ
Best Practices
Why Customer Loyalty Program Success Depends on Employee Loyalty and Engagement
The traditional customer retention ecosystem focuses on digital interconnections, SaaS and app ...
Gordon Polovin
February 3, 2025 | 10 MIN READ
Best Practices
6 Customer Loyalty Program Errors That Kill Customer Engagement
Customer loyalty programs can offer amazing opportunities for both customers and brands, but no...
Gordon Polovin
August 28, 2026 | 10 MIN READ
Best Practices
Unlocking Profit Potential: Statistics That Prove Loyalty Programs Work
Want to grow (or start!) a customer loyalty or rewards program? If your colleagues keep demandi...
Gordon Polovin
June 1, 2026 | 10 MIN READ
Best Practices
How Sustainability Initiatives Power Customer Loyalty Programs
Sustainability in customer experience (CX) strategies promote brands that have significantly po...
Gordon Polovin
October 31, 2024 | 10 MIN READ
Best Practices
6 Innovative Leading Brand Customer Experience Strategies
There's no longer a debate about whether or not an engaging customer experience (CX) opens the ...
Gordon Polovin
August 27, 2026 | 10 MIN READ
Best Practices
The 6 Known-Brand Reward Programs Creating CX Waves in 2026
Modern loyalty programs prioritize practicality, but to succeed, their designers must have visi...
Gordon Polovin
March 5, 2026 | 10 MIN READ
Best Practices
Customer Effort and Sentiment Analysis – Integrated Concepts Driving a Better CX
Understanding modern customer lifestyles—fast-paced, volatile, and open to new experiences—...
Gordon Polovin
August 28, 2026 | 10 MIN READ
Best Practices
Boosted Survey Response Rates: Proven Strategies for Success
Low response rates represent the most frustrating and costly side of survey strategies. While m...
Gordon Polovin
September 11, 2024 | 10 MIN READ
