Jacob Simkovich

About Sogolytics

The Busy Marketer’s Glossary of Survey Terms

Have you been in a situation where somebody throws out a term or an acronym you don’t underst...

Jacob Simkovich

November 9, 2021 | 7 MIN READ

About Sogolytics

Employee Engagement Lessons Learned in the Year of The Great Resignation

What are your top three professional highlights from 2021? For me, those are a job change, reva...

Jacob Simkovich

October 22, 2021 | 7 MIN READ

About Sogolytics

15 Small Routines to Make a Difference in Employee Well-being (and Fight Burnout)

Employee burnout is one of today’s biggest trends — and that’s not good news. One study ...

Jacob Simkovich

April 22, 2025 | 7 MIN READ

About Sogolytics

How to Create More Useful Buyer Personas and Avoid 5 Costly Mistakes

Buyer personas help you understand your audience and adapt your marketing efforts to the prefer...

Jacob Simkovich

August 25, 2021 | 7 MIN READ

About Sogolytics

Why Focus on HR and Marketing Alignment?

There are so many stories out there about the importance of alignment between marketing and sal...

Jacob Simkovich

August 3, 2021 | 7 MIN READ

About Sogolytics

How Developing Webinars Develops Employees

As a marketer responsible for organizing and managing webinars for demand generation and though...

Jacob Simkovich

June 8, 2023 | 7 MIN READ