Sogolytics

Best Practices

When, Why, and How to Use Weighted Scores in Survey Rating Questions

Even the most basic survey tool lets you measure responses using a ranking or rating scale. For...

Sogolytics

July 16, 2025 | 8 MIN READ

Best Practices

Learn the Survey Lingo

There’s so much jargon in the world of survey that it’s easy to get lost in the sea of surv...

Sogolytics

September 24, 2019 | 8 MIN READ

Best Practices

Survey Phenomena That Make the Best Surveys Faulty (Part II)

Last week we shared some of the reasons why surveys do not deliver the expected results. Here's...

Sogolytics

September 24, 2019 | 8 MIN READ

Best Practices

Survey Phenomena That Make the Best Surveys Faulty (Part I)

You have created an almost perfect survey with the help of your research team. And while the su...

Sogolytics

September 24, 2019 | 8 MIN READ

Best Practices

Do Survey Creators Live in the Matrix?

If you've used a matrix grid, it’s probably your favorite question type. For those who aren't...

Sogolytics

September 20, 2019 | 8 MIN READ

Best Practices

Survey Questions: Less is More

Let your survey participants know that you value their time and are not out there to put them t...

Sogolytics

September 24, 2019 | 8 MIN READ

Best Practices

10 Key Things to Consider Before Creating Surveys

Crafting effective surveys can be a bit complicated but it’s not rocket science for sure. Jus...

Sogolytics

September 16, 2019 | 8 MIN READ

Best Practices

Be the Listener-in-Chief

New survey technology for market research helps business leaders listen to their customers and ...

Sogolytics

April 11, 2022 | 8 MIN READ

Best Practices

Five Essentials for Membership Surveys

Let’s call her President Linda. President Linda runs a high-profile association with 18,400 p...

Sogolytics

August 23, 2024 | 8 MIN READ

Best Practices

A New Era for Patient Surveys

THE DOCTOR (1991), a film starring William Hurt, tells the story of an arrogant surgeon. Althou...

Sogolytics

February 24, 2025 | 8 MIN READ