Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Why Customer Retention is a Crucial Part of Company Strategy
What is Customer Retention?
Losing clients is costly. It far outweighs the expense of earnin...
Gordon Polovin
September 9, 2026 | 7 MIN READ
Customer Experience
How To Use Data To Improve Customer Experience
What is data and why is it so important?
Businesses with the foresight to differentiate their ...
Gordon Polovin
July 16, 2026 | 7 MIN READ
Customer Experience
Improving B2B Customer Experience with Customer Journey Mapping
What is the Customer Experience in B2B markets and companies?
B2B challenges frequently make t...
Gordon Polovin
July 5, 2020 | 7 MIN READ
Customer Experience
How to Improve Customer Experience in Banking
Key Takeaways
Banking customer experience spans mobile apps, websites, branches, ATMs, and...
Gordon Polovin
June 2, 2026 | 7 MIN READ
Customer Experience
VoC and ROI: How can Voice of the Customer impact revenue?
Henry Ford famously (or infamously) said car buyers could have any color they wanted as long as...
Gordon Polovin
May 5, 2021 | 7 MIN READ
Customer Experience
Optimizing employee experience: How does language figure into the picture?
How diverse is America really?
The USA in the 21st century is a cultural hodgepodge that com...
Gordon Polovin
August 27, 2026 | 7 MIN READ
Customer Experience
Multilingual CX: How important is language in delivering the best possible customer experience?
The customer experience (CX) is showing up in the actions and plans of industry captains around...
Gordon Polovin
December 2, 2022 | 7 MIN READ
Customer Experience
What is eNPS, and is it all that important?
eNPS stands for Employee Net Promoter Score, a methodology that has built a reputation for meas...
Gordon Polovin
May 24, 2020 | 7 MIN READ
Customer Experience
Organization Quizzes = Employee Engagement and Employee Job Satisfaction
Training and employee quizzes in the digital era
These days the employee experience (EX) recei...
Gordon Polovin
May 21, 2020 | 7 MIN READ
Customer Experience
How to Succeed in Employee Performance Management with Best Practices (& Trying!)
"How to Succeed in Business Without Even Trying" may make a great musical, but in real life, mo...
Gordon Polovin
August 27, 2026 | 7 MIN READ
