Gordon Polovin
With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Customer Service Skills in 2026 and Beyond
What are customer service skills?
Every business today that’s into making the customer exp...
Gordon Polovin
August 27, 2026 | 9 MIN READ
Customer Experience
How do customer touchpoints drive marketing strategies in a competitive environment?
What is a customer touchpoint?
Imagine this—you leave by car from your home in Boca Raton. Y...
Gordon Polovin
August 27, 2026 | 9 MIN READ
Customer Experience
How To Transform Onboarding to Kick-Start Employee Engagement
What’s the point of going through the strenuous undertaking of hiring a new employee if your ...
Gordon Polovin
June 5, 2023 | 9 MIN READ
Customer Experience
Market Segmentation – A critical component of company strategy and ROI success
What is Market Segmentation?
Ready to make the most of what you've got? Using market segmentat...
Gordon Polovin
August 19, 2026 | 9 MIN READ
Customer Experience
Firmographic Segmentation: A Crucial B2B Marketing Strategy
Breaking down your data to make the most of every slice? Our series on segmentation continues!
...
Gordon Polovin
June 2, 2023 | 9 MIN READ
Customer Experience
Behavioral Segmentation: A Crucial Aspect of Market Segmentation
Segmenting a market means developing the most vivid view possible of a particular customer oppo...
Gordon Polovin
September 12, 2023 | 9 MIN READ
Customer Experience
Psychographic Segmentation – A vital component of market segmentation studies
Defining psychographic segmentation as part of the extensive marketing segmentation landscape i...
Gordon Polovin
August 19, 2026 | 9 MIN READ
Customer Experience
Demographic Segmentation – A Vital Cog in Every Marketing Research Wheel
The digital era has thrust us into the path of a dynamic marketplace full of surprises, shocks,...
Gordon Polovin
June 8, 2023 | 9 MIN READ
Customer Experience
Geographic Segmentation: An Essential Element of Market Research Projects
The modern era has connected modern businesses to every corner of the world, including markets ...
Gordon Polovin
August 25, 2026 | 9 MIN READ
Customer Experience
Everything your business needs to know about the Likert Scale
The Likert Scale's reputation for reliability and accuracy when it comes to measuring opinions,...
Gordon Polovin
June 19, 2026 | 9 MIN READ
