Gordon Polovin

With an MBA from the University of the Witwatersrand in South Africa and work with clients and industries in the UK, Europe, Canada, and the US, Gordon's range of experiences make him well suited for the diverse topics and compelling conversations that Sogolytics clients value. Learn more about Gordon on his website.
Customer Experience
Harnessing Brand Image to Gain a Competitive Advantage
The new year offers the perfect opportunity for a fresh look in the mirror, and brand image des...
Gordon Polovin
August 28, 2026 | 7 MIN READ
Customer Experience
Skyrocket your online business with these types of marketing collateral
Savvy marketers enter competitive segments armed with tools and weapons that keep them at the c...
Gordon Polovin
June 9, 2026 | 7 MIN READ
Customer Experience
The Ins & Outs of Market Research in a Competitive Environment
There's no substitute for knowing what your customers know. More than that, market research pro...
Gordon Polovin
July 21, 2023 | 7 MIN READ
Customer Experience
Market Research Bias and the Customer Experience
Every active company focuses on perfecting their market segment customer experience (CX). This ...
Gordon Polovin
June 2, 2026 | 7 MIN READ
Customer Experience
Transactional vs. Relational NPS
Whether Transactional or Relational,  Net Promoter Score (NPS) has a massive advantage in the ...
Gordon Polovin
July 28, 2026 | 7 MIN READ
Customer Experience
How many different ways can you look at customer relationships?
Every business's goal is to develop an unshakeable customer relationship that defines the best ...
Gordon Polovin
September 13, 2023 | 7 MIN READ
Customer Experience
10 Ways to Enhance Your Employee Performance Reviews
Consistent and robust employee communications are the key to the internal harmony of your organ...
Gordon Polovin
May 31, 2021 | 7 MIN READ
Customer Experience
The Ultimate Guide to Customer Segmentation 
While customer experience, the customer journey, and customer touchpoints are all critical data...
Gordon Polovin
July 23, 2026 | 7 MIN READ
Customer Experience
100 Useful Phrases for Employee Performance Reviews
For any organization that's dependent on teamwork and employees pulling together (by which mean...
Gordon Polovin
July 8, 2025 | 7 MIN READ
Customer Experience
The Best Ways to Collect Customer Feedback
Why care? Organizations spend billions of dollars every year on digital technology apps that a...
Gordon Polovin
November 30, 2020 | 7 MIN READ
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